{"id":17027,"date":"2019-07-26T08:20:55","date_gmt":"2019-07-26T05:20:55","guid":{"rendered":"https:\/\/bar.lv\/tullamore-dew\/"},"modified":"2019-07-26T08:20:55","modified_gmt":"2019-07-26T05:20:55","slug":"tullamore-dew","status":"publish","type":"post","link":"https:\/\/bar.lv\/?p=17027","title":{"rendered":"Latvij\u0101 viskiju “Tullamore Dew” izplat\u012bs “SPI Distribution (Latvia)”"},"content":{"rendered":"

\"\"Inform\u0101ciju sagatavoja Lelde S\u0101re, “P.R.A.E. Sabiedrisko attiec\u012bbu” projektu vad\u012bt\u0101ja.<\/p>\n

“SPI Distribution (Latvia)” p\u0113t\u012bjum\u0101 apzin\u0101jusi viskija lieto\u0161anas paradumus Latvij\u0101<\/p>\n

Starptautiskais augst\u0101k\u0101s kvalit\u0101tes viskija ra\u017eot\u0101js “William Grant & Sons” ir pazi\u0146ojis par jaunu sadarb\u012bbas l\u012bgumu – no \u0161.g. 1.augusta \u012bru viskija “Tullamore Dew” ofici\u0101lais izplat\u012bt\u0101js Baltijas valst\u012bs b\u016bs “SPI Group”, ko Latvijas tirg\u016b p\u0101rst\u0101v komp\u0101nija “SPI Distribution (Latvia)”. L\u0113mums pie\u0146emts, \u0146emot v\u0113r\u0101 l\u012bdz\u0161in\u0113jos “SPI Group” pan\u0101kumus viskija “Grant\u2019s” un citu “William Grant & Sons” produktu att\u012bst\u012b\u0161an\u0101 Baltijas valst\u012bs.<\/p>\n

“William Grants & Sons” re\u0123ion\u0101lais direktors Eirop\u0101 Fransu\u0101 Sommers (Francois Sommer) skaidro: “Esam pie\u0146\u0113mu\u0161i l\u0113mumu maksimiz\u0113t “Tullamore Dew” potenci\u0101lu un stiprin\u0101t t\u0101 poz\u012bcijas Baltijas re\u0123ion\u0101, izmantojot viena izplat\u012bt\u0101ja pakalpojumus. T\u0101d\u0113j\u0101di papla\u0161in\u0101sim t\u0101l\u0101k m\u016bsu sadarb\u012bbu ar “SPI Group”, kura veiksm\u012bgi ir padar\u012bjusi “Grant\u2019s” par viskiju Nr.1 Baltij\u0101.”<\/p>\n

Patlaban “Tullamore Dew” ir vispopul\u0101r\u0101kais viskijs Latvij\u0101 un \u00be no kop\u0113j\u0101 “Tullamore Dew” Baltijas valstu apjoma tiek realiz\u0113tas tie\u0161i Latvij\u0101. Lietuv\u0101 attiec\u012bgi tiek pat\u0113r\u0113ti 15%, bet Igaunij\u0101 10% no kop\u0113j\u0101 \u0161\u012b \u012bru viskija apjoma Baltijas valst\u012bs. Savuk\u0101rt, ja tiek v\u0113rt\u0113ts viskiju tirgus kopum\u0101, tad Latvij\u0101 “Tullamore Dew” aiz\u0146em 12% no kop\u0113j\u0101 viskija tirgus, ta\u010du Lietuv\u0101 un Igaunij\u0101 – katr\u0101 tikai pa 2,7%. T\u0101d\u0113\u013c “SPI Group” m\u0113r\u0137is ir tuv\u0101kaj\u0101 laik\u0101 \u0161o viskiju padar\u012bt par piepras\u012bt\u0101ko \u012bru viskiju vis\u0101 Baltij\u0101, nostiprinot poz\u012bcijas Latvij\u0101 un att\u012bstot t\u0101s ab\u0101s p\u0101r\u0113j\u0101s Baltijas valst\u012bs*.<\/p>\n

“SPI Group” apzin\u0101jusi ar\u012b viskija lieto\u0161anas paradumus Latvij\u0101.<\/p>\n

Galvenie secin\u0101jumi un fakti par viskija lieto\u0161anas paradumiem p\u0113c “SPI Group” pas\u016bt\u012bjuma veikt\u0101 p\u0113t\u012bjuma**:<\/p>\n

\u2022 Viskija lietot\u0101ju sadal\u012bjums Latvij\u0101 starp aptauj\u0101tajiem v\u012brie\u0161iem un sieviet\u0113m ir attiec\u012bgi 68% un 32%. K\u0101 liecina p\u0113t\u012bjuma dal\u012bbnieku atbildes, visbie\u017e\u0101k (49% gad\u012bjumu) viskiju lieto cilv\u0113ki vecum\u0101 no 25 l\u012bdz 44 gadiem.<\/p>\n

\u2022 Liel\u0101k\u0101 da\u013ca aptauj\u0101to atz\u012bst, ka viskiju visbie\u017e\u0101k lieto kop\u0101 ar ledu vai “Coca-Cola”. Aptauj\u0101tie v\u012brie\u0161i viskiju bie\u017e\u0101k dzer t\u012br\u0101 veid\u0101, bet sievietes – kop\u0101 ar sulu.<\/p>\n

\u2022 Aptauj\u0101tie Latvijas iedz\u012bvot\u0101ji viskiju vair\u0101k pat\u0113r\u0113 m\u0101j\u0101s vai ciemojoties pie k\u0101da. P\u0113t\u012bjuma dal\u012bbnieki apliecina, ka m\u0101j\u0101s vai ciemos vi\u0146i vid\u0113ji izdzer par div\u0101m gl\u0101z\u0113m viskija vair\u0101k nek\u0101 sabiedrisk\u0101s iest\u0101d\u0113s (b\u0101ros, klubos, restor\u0101nos u.c.).<\/p>\n

\u2022 Sal\u012bdzinot ar citiem viskijiem, “Tullamore Dew” ir l\u012bderis Latvij\u0101 ne tikai p\u0113c p\u0101rdo\u0161anas apjomiem, bet ar\u012b atpaz\u012bstam\u012bbas zi\u0146\u0101 (\u0161o viskiju zina 91% respondentu) un loj\u0101lo lietot\u0101ju skaita zi\u0146\u0101 (25% aptauj\u0101to “Tullamore Dew” vienm\u0113r ir pirm\u0101 izv\u0113le).<\/p>\n

\u2022 Starp aptauj\u0101tajiem viskija cien\u012bt\u0101jiem \u0161o dz\u0113rienu m\u0113dz nobaud\u012bt katrs otrais r\u012bdzinieks (52%) un katrs piektais (22%) citas Latvijas pils\u0113tas iedz\u012bvot\u0101js. Neskaitot R\u012bgu un J\u016brmalu, Kurzem\u0113 ir liel\u0101kais viskija pat\u0113ri\u0146\u0161, v\u0113rt\u0113jot pa re\u0123ioniem, – viskiju lieto katrs piektais (21%) aptauj\u0101tais kurzemnieks.<\/p>\n

\u2022 Visbie\u017e\u0101k viskijs tiek ieg\u0101d\u0101ts lielveikalos – tur \u0161o stipro dz\u0113rienu p\u0113rk 59% aptauj\u0101to viskija baud\u012bt\u0101ju. Bet katrs desmitais viskija cien\u012bt\u0101js to ieg\u0101d\u0101jas krog\u0101 vai klub\u0101.<\/p>\n

\u2022 Vair\u0101k nek\u0101 pusei aptauj\u0101to Latvijas iedz\u012bvot\u0101ju m\u0101j\u0101s ir viskija rezerves, turkl\u0101t gandr\u012bz katram ceturtajam respondentam m\u0101j\u0101s glab\u0101jas vair\u0101ku veidu viskiji.<\/p>\n

* P\u0113t\u012bjuma komp\u0101nijas “AC Nielsen” dati.<\/p>\n

**P\u0113c “SPI Distribution (Latvia)” pas\u016bt\u012bjuma “GFK” \u012bstenotaj\u0101 p\u0113t\u012bjum\u0101 piedal\u012bj\u0101s 502 Latvijas iedz\u012bvot\u0101ji vecum\u0101 no 18 l\u012bdz 74 gadiem, kuri p\u0113d\u0113jo \u010detru ned\u0113\u013cu laik\u0101 bija lietoju\u0161i viskiju.<\/p>\n

Papildu inform\u0101cija:
\nLelde S\u0101re,
\n“P.R.A.E. Sabiedrisko attiec\u012bbu” projektu vad\u012bt\u0101ja
\n28 60 63 99,
\nlelde.sare@prae.lv<\/p>\n

avots: nozare.lv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Inform\u0101ciju sagatavoja Lelde S\u0101re, “P.R.A.E. Sabiedrisko attiec\u012bbu” projektu vad\u012bt\u0101ja. “SPI Distribution (Latvia)” p\u0113t\u012bjum\u0101 apzin\u0101jusi viskija lieto\u0161anas paradumus Latvij\u0101 Starptautiskais augst\u0101k\u0101s kvalit\u0101tes viskija ra\u017eot\u0101js “William Grant & [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":11585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5466,5505],"tags":[],"class_list":["post-17027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viskiji","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17027"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17027\/revisions"}],"predecessor-version":[{"id":19229,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17027\/revisions\/19229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/11585"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}