P\u0113c l\u012bdzdal\u012bbas izst\u0101d\u0113s ASV un izc\u012bn\u012bt\u0101s uzvaras dz\u0113rienu konkurs\u0101 mazajiem z\u012bmoliem “MicroLiquor Spirit Awards” alkoholisko dz\u0113rienu ra\u017eot\u0101js AS “Latvijas balzams” tie\u0161\u0101 eksporta apjomus ASV tirg\u016b pl\u0101no palielin\u0101t par vair\u0101k nek\u0101 50%, inform\u0113ja uz\u0146\u0113muma z\u012bmolu direktors Valters Ka\u017ee.
\nK\u0101 zi\u0146ots, “Latvijas balzams” ra\u017eotie dz\u0113rieni “R\u012bgas Melnais balzams”, “R\u012bgas Melnais balzams upe\u0146u” un kafijas li\u0137ieris “Moka” ieguvu\u0161i kopum\u0101 septi\u0146as zelta meda\u013cas konkurs\u0101 starp 207 pasaules alkoholisko dz\u0113rienu z\u012bmoliem, kuru p\u0101rdo\u0161anas apjoms ASV ir maz\u0101ks nek\u0101 50 000 devi\u0146u litru kastes gad\u0101.
\n“Uzvara konkurs\u0101 ir nopietna ieejas bi\u013cete ASV tirg\u016b, kas kalpos k\u0101 noz\u012bm\u012bgs arguments ra\u017eot\u0101jam, piedaloties konkurs\u0101 par izplat\u012b\u0161anu veikalu t\u012bklos un \u013coti pal\u012bdz jauniem, pagaid\u0101m maz p\u0101rdotiem z\u012bmoliem strauji augt jaunos tirgos. \u0160\u012b gada desmit m\u0113ne\u0161os “Latvijas balzama” tie\u0161ais eksports uz ASV audzis par 7% pret analogu periodu, savuk\u0101rt veikto iestr\u0101d\u0146u sekm\u012bga realiz\u0101cija ir pamat\u0101 uz\u0146\u0113muma amb\u012bcijai n\u0101kamgad \u0161aj\u0101 tirg\u016b augt par vair\u0101k nek\u0101 50%,” nor\u0101d\u012bja Ka\u017ee.
\nUz\u0146\u0113muma p\u0101rst\u0101vis atzina, ka balva sa\u0146emta nupat un par jauniem l\u012bgumiem p\u0101ragri run\u0101t.
\n“Tom\u0113r ir pirm\u0101s paz\u012bmes, kas liecina, ka t\u0101di var\u0113tu tikt nosl\u0113gti – esam sajutu\u0161i interesi no vair\u0101kiem jauniem potenci\u0101lajiem partneriem, k\u0101 ar\u012b s\u0101k\u0101m p\u0101rrunas par jauniem projektiem ar klientiem p\u0113c nesen\u0101s l\u012bdzdal\u012bbas ASV izst\u0101d\u0113s. Kam\u0113r projekti ir s\u0101kotn\u0113j\u0101 f\u0101z\u0113, s\u012bk\u0101kas deta\u013cas klienti ne\u013cauj mums izpaust,” sac\u012bja Ka\u017ee.<\/p>\n
P\u0113rn no uz\u0146\u0113muma sara\u017eot\u0101s produkcijas ap 35% tika novirz\u012bti uz ASV tirgu, izmantojot divus tirdzniec\u012bbas kan\u0101lus, sac\u012bja Ka\u017ee.
\nPirmais kan\u0101ls ir “Latvijas balzama” m\u0101tesuz\u0146\u0113muma “SPI Group” glob\u0101lais tirdzniec\u012bbas t\u012bkls, kas ASV tirgo “Stolichnaya” markas degv\u012bnu, kur\u0161 ar z\u012bmolu “Stoli” jau ilgsto\u0161i ir starp trim p\u0101rdot\u0101kajiem augst\u0101k\u0101s klases degv\u012bniem ar 16% da\u013cu tirgus da\u013cu 2010.gad\u0101. Otrs sam\u0113r\u0101 jauns un apjomos maz\u0101ks kan\u0101ls ir “Latvijas balzama” tie\u0161ais eksports, caur kuru tiek tirgoti visi p\u0101r\u0113jie produkti, galvenok\u0101rt “Melnais balzams” un dzirksto\u0161ie v\u012bni, sac\u012bja Ka\u017ee.
\n“Latvijas balzams” nupat pabeidzis sertifik\u0101cijas procesu ASV tirg\u016b ar\u012b dz\u0113rienam “R\u012bgas Melnais upe\u0146u balzams”, sac\u012bja Ka\u017ee.
\n“Sagaid\u0101m strauju p\u0101rdo\u0161anas apjomu pieaugumu balzama produktiem, kas ir viens no m\u016bsu strat\u0113\u0123ijas st\u016brakme\u0146iem. Esam atkl\u0101ju\u0161i, ka upe\u0146u versijas gar\u0161a ir ASV pat\u0113r\u0113t\u0101jiem saprotam\u0101ka, un prognoz\u0113jam, ka \u0161is dz\u0113riens b\u016bs m\u016bsu izaugsmes dzin\u0113jsp\u0113ks. Paral\u0113li tam iestr\u0101dn\u0113s ir vair\u0101ki jauni priv\u0101to pre\u010dz\u012bmju degv\u012bna projekti kop\u0101 ar m\u016bsu partneriem,” atzina Ka\u017ee.
\n“Latvijas balzama” p\u0101rst\u0101vis ar\u012b sac\u012bja, ka uz\u0146\u0113muma strat\u0113\u0123ija ir balst\u012bta uz past\u0101v\u012bgu eksporta apjoma palielin\u0101\u0161anu, kas veiksm\u012bgi pal\u012bdzot kompens\u0113t kr\u012bzes rosin\u0101to lejupsl\u012bdi Baltijas tirgos.
\n“Ar tie\u0161o eksportu ik gadu apg\u016bstam \u010detras, piecas jaunas eksporta valstis. N\u0101kamaj\u0101 gad\u0101 turpin\u0101sim gan nostiprin\u0101t poz\u012bcijas noz\u012bm\u012bg\u0101kajos tuv\u012bn\u0101 re\u0123iona tirgos Lietuv\u0101, Norv\u0113\u0123ij\u0101, Krievij\u0101, Ukrain\u0101, gan augt Eirop\u0101 un ar\u012b s\u0101kt apg\u016bt vair\u0101kus noz\u012bm\u012bgus tirgus p\u0101r\u0113j\u0101 pasaul\u0113,” rezum\u0113ja Ka\u017ee.<\/p>\n
K\u0101 zi\u0146ots, “Latvijas balzams” neaudit\u0113tais apgroz\u012bjums \u0161\u0101 gada devi\u0146os m\u0113ne\u0161os bijis 46,7 miljoni latu, kas sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu ir 11% samazin\u0101jums. Pe\u013c\u0146a tikusi saglab\u0101ta iepriek\u0161\u0113j\u0101 gada l\u012bmen\u012b un devi\u0146os m\u0113ne\u0161os bija 2,15 miljoni latu. Kopum\u0101 uz\u0146\u0113mums pl\u0101no 2011.gadu pabeigt ar pe\u013c\u0146u, kas var\u0113tu b\u016bt tuvu 2010.gada l\u012bmenim jeb 3,64 miljoniem latu.
\n“Latvijas balzams” apgroz\u012bjums 2010.gad\u0101 bija 74,9 miljoni latu, kas ir par 9% maz\u0101k nek\u0101 2009.gad\u0101, savuk\u0101rt uz\u0146\u0113muma pe\u013c\u0146a bijusi 3,64 miljoni latu, kas ir par 2% liel\u0101ka nek\u0101 2009.gad\u0101.
\nUz\u0146\u0113mums dibin\u0101ts 1900.gad\u0101, bet eso\u0161o nosaukumu ieguvis 1970.gad\u0101.
\n“Latvijas balzams” ra\u017eo vair\u0101k nek\u0101 130 da\u017e\u0101du nosaukumu dz\u0113rienus.<\/p>\n
Avots: Nozare.lv<\/p>\n
Autors:\u00a0Ingr\u012bda Mi\u010d\u0101ne<\/p>\n","protected":false},"excerpt":{"rendered":"
P\u0113c l\u012bdzdal\u012bbas izst\u0101d\u0113s ASV un izc\u012bn\u012bt\u0101s uzvaras dz\u0113rienu konkurs\u0101 mazajiem z\u012bmoliem “MicroLiquor Spirit Awards” alkoholisko dz\u0113rienu ra\u017eot\u0101js AS “Latvijas balzams” tie\u0161\u0101 eksporta apjomus ASV tirg\u016b pl\u0101no [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17063"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17063\/revisions"}],"predecessor-version":[{"id":19265,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17063\/revisions\/19265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9139"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}