Alus dar\u012btava AS “C\u0113su alus” izsludin\u0101jusi konkursu par alus sk\u0101rdenes dizaina izstr\u0101di, kura uzvar\u0113t\u0101js sa\u0146ems 700 latu, savuk\u0101rt rad\u012btais dizains tiks nodots ra\u017eo\u0161an\u0101.
\nK\u0101 biznesa port\u0101lam “Nozare.lv” nor\u0101d\u012bja uz\u0146\u0113muma p\u0101rst\u0101ve Agita Baltb\u0101rde, konkurs\u0101 godalgotais alus sk\u0101rdenes dizains tiks nodots ra\u017eo\u0161an\u0101 un jau \u0161ogad b\u016bs tirdzniec\u012bb\u0101.
\n“”C\u0113su alus” patlaban veido unik\u0101lu “C\u0113su Premium National Edition” sk\u0101rde\u0146u s\u0113riju – velt\u012bjumu Latviju raksturojo\u0161\u0101m v\u0113rt\u012bb\u0101m, notikumiem un liet\u0101m, kas iedvesmo. 2.janv\u0101r\u012b s\u0101k\u0101m konkursu un aicin\u0101m jebkuru interesentu k\u013c\u016bt par vienas sk\u0101rdenes dizaina autoru,” sac\u012bja Baltb\u0101rde.
\nVi\u0146a nor\u0101d\u012bja, ka l\u012bdz 29.janv\u0101rim uz\u0146\u0113muma m\u0101jaslap\u0101 alus cien\u012bt\u0101jiem ir iesp\u0113ja rad\u012bt un iesniegt konkursam savu dizaina variantu, kas iek\u013cautos “C\u0113su Premium National Edition” s\u0113rij\u0101, ko veidos vair\u0101kas da\u017e\u0101da dizaina alus sk\u0101rdenes.
\nSavuk\u0101rt no 1.febru\u0101ra interesenti var\u0113s piedal\u012bties balso\u0161an\u0101 par veiksm\u012bg\u0101ko dizainu, bet 9.febru\u0101r\u012b tiks pazi\u0146ots konkursa uzvar\u0113t\u0101js, kur\u0161 galvenaj\u0101 balv\u0101 sa\u0146ems 1000 eiro jeb 700 latus, bet vi\u0146a rad\u012btais dizains tiks nodots ra\u017eo\u0161an\u0101. Jaun\u0101 “C\u0113su Premium National Edition” sk\u0101rde\u0146u s\u0113rija Latvijas tirdzniec\u012bbas viet\u0101s b\u016bs ieg\u0101d\u0101jama jau \u0161ogad.
\nKop\u0161 2006.gada “C\u0113su alus” katru gadu pied\u0101v\u0101 “C\u0113su Premium” sk\u0101rdenes “Limited Edition” s\u0113rij\u0101 – ar \u012bpa\u0161u dizainu un ierobe\u017eot\u0101 skait\u0101. L\u012bdz \u0161im ir biju\u0161as \u0161\u0101das “C\u0113su Premium” sk\u0101rde\u0146u s\u0113rijas: ar jauno m\u0101kslinieku rad\u012btu dizainu, ar foto dizainu, pirm\u0101s alus sk\u0101rdenes Latvij\u0101 ar reljefotu dizaina virsmu un pag\u0101ju\u0161aj\u0101 gad\u0101 – rokm\u016bzikas iedvesmota s\u0113rija.
\n“Str\u0101d\u0101jam pie vair\u0101kiem sk\u0101rde\u0146u s\u0113rijas dizainiem, bet vienu izv\u0113l\u0113simies konkurs\u0101, t\u0101dej\u0101di dodot iesp\u0113ju katram alus m\u012b\u013cot\u0101jam rad\u012bt savu dizaina versiju. Kad 2011.gad\u0101 aizs\u0101k\u0101m alus sk\u0101rde\u0146u dizaina konkursu ar pat\u0113r\u0113t\u0101ju iesaisti, tas guva lielu atsauc\u012bbu – konkursam tika pieteikti 197 dizaini, savuk\u0101rt balso\u0161an\u0101 par veiksm\u012bg\u0101ko darbu piedal\u012bj\u0101s vair\u0101k nek\u0101 23 000 cilv\u0113ku,” nor\u0101d\u012bja “C\u0113su alus” M\u0101rketinga noda\u013cas vad\u012bt\u0101ja Inese Kublicka.
\nK\u0101 zi\u0146ots, “C\u0113su alus”, 2008.gad\u0101 invest\u0113jot septi\u0146us miljonus latu un uzst\u0101dot Latvij\u0101 pirmo un v\u0113l arvien vien\u012bgo sk\u0101rde\u0146u pild\u012b\u0161anas l\u012bniju alus r\u016bpniec\u012bb\u0101, 2011.gad\u0101 sp\u0113ja ie\u0146emt 40% tirgus da\u013cu kop\u0113j\u0101 alus sk\u0101rde\u0146u segment\u0101.
\nSaska\u0146\u0101 ar Uz\u0146\u0113mumu re\u0123istru apkalpojo\u0161\u0101s firmas SIA “Lursoft” inform\u0101ciju “C\u0113su alus” apgroz\u012bjums 2010.gad\u0101 audzis par 12,46%, sasniedzot 30,4 miljonus latu pret 27,03 miljoniem latu 2009.gad\u0101.<\/p>\n
“C\u0113su alum” gandr\u012bz se\u0161k\u0101rt\u012bgi pieaugusi ar\u012b pe\u013c\u0146a – no 134 741 lata 2009.gad\u0101 l\u012bdz 980 387 latiem 2010.gad\u0101.
\n“C\u0113su alus” 99% balssties\u012bgo akciju pieder somu koncernam “Olvi Ooj”. Kop\u0161 2001.gada uz\u0146\u0113muma att\u012bst\u012bb\u0101 invest\u0113ti 27 miljoni latu. 2008.gad\u0101 ra\u017eotn\u0113 tika uzst\u0101d\u012bta Baltij\u0101 jaud\u012bg\u0101k\u0101 sk\u0101rde\u0146u l\u012bnija.
\n“C\u0113su alus” produktu portfel\u012b p\u0101rst\u0101v\u0113tas asto\u0146as dz\u0113rienu kategorijas: alus, alus koktei\u013ci, alkoholiskie koktei\u013ci, sidri, ener\u0123ijas dz\u0113rieni, kvass, sulas, bezalkoholiskie dz\u0113rieni.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alus dar\u012btava AS “C\u0113su alus” izsludin\u0101jusi konkursu par alus sk\u0101rdenes dizaina izstr\u0101di, kura uzvar\u0113t\u0101js sa\u0146ems 700 latu, savuk\u0101rt rad\u012btais dizains tiks nodots ra\u017eo\u0161an\u0101. K\u0101 biznesa port\u0101lam [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17076"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17076\/revisions"}],"predecessor-version":[{"id":19278,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17076\/revisions\/19278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9163"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}