Latvij\u0101 uz vietas tiek ra\u017eoti 98%-99% alus dar\u012btavas AS “C\u0113su alus” produkcijas, intervij\u0101 atzina uz\u0146\u0113muma valdes priek\u0161s\u0113d\u0113t\u0101ja Eva Sieti\u0146sone-Zatlere.
\nJaut\u0101ta, vai paties\u012bbai atbilst viedoklis, ka vis\u0101 Baltij\u0101 tiekot tirgots viens un tas pats alus “no vienas lielas mucas Igaunij\u0101” ar da\u017e\u0101d\u0101m eti\u0137et\u0113m, vi\u0146a sac\u012bja, kas tas ir “tikai m\u012bts, par ko var pasmaid\u012bt”.
\n“Ja raug\u0101mies uz lietu nopietni, 40 miljoni invest\u012bcij\u0101s atbild uz \u0161o jaut\u0101jumu – esam invest\u0113ju\u0161i Latvij\u0101, lai ra\u017eotu \u0161eit uz vietas. No produkcijas 98%-99%, ko pied\u0101v\u0101jam Latvij\u0101, tiek ra\u017eoti uz vietas. Ir da\u017ei produkti, kurus ra\u017eojam, efekt\u012bvi izmantojot eso\u0161o ra\u017eo\u0161anas kapacit\u0101ti “Olvi Ooj” grupas ietvaros,” nor\u0101d\u012bja uz\u0146\u0113m\u0113ja.<\/p>\n
Vi\u0146a ar\u012b sac\u012bja, ka alus tirg\u016b joproj\u0101m popul\u0101r\u0101k\u0101s ir “lager” tipa gai\u0161\u0101s alus \u0161\u0137irnes.
\n“T\u0101m ir \u013coti t\u012bra gar\u0161a, kam ir gr\u016bti sajust izteiktas nianses, k\u0101 tas ir, piem\u0113ram, ar aug\u0161\u0113j\u0101s r\u016bg\u0161anas raugiem darin\u0101t\u0101m alus \u0161\u0137irn\u0113m – eiliem, porteriem – ar pla\u0161a spektra gar\u0161as bu\u0137eti. Ja raug\u0101mies pla\u0161\u0101k uz Eiropas tirgu, tur ar\u012b l\u012bderpoz\u012bcijas ie\u0146em vieglais, gai\u0161ais “lager” tipa alus. Nefiltr\u0113tais, tum\u0161ais vai stiprais alus ir ni\u0161as produkti, kurus ikdien\u0101 tik pla\u0161i nepat\u0113r\u0113. M\u016bsu sortiment\u0101 ir ar\u012b alus “M\u012btava”, kas karameliz\u0113t\u0101 iesala d\u0113\u013c ir nedaudz sald\u0101ks, t\u0101p\u0113c tie\u0161i \u0161o alus \u0161\u0137irni \u013coti iecien\u012bju\u0161as ar\u012b sievietes. Tom\u0113r piepras\u012bjuma p\u0113c nefiltr\u0113ta alus nav ne Igaunij\u0101, ne Lietuv\u0101, kas raksturo m\u016bsu tirgus at\u0161\u0137ir\u012bbas,” nor\u0101d\u012bja Sieti\u0146sone-Zatlere.
\nSavuk\u0101rt uz jaut\u0101jumu par alus cenu dinamiku vi\u0146a atzina, ka \u0161ogad cenas jau paaugstin\u0101tas par 3%-5%.
\n“Visiem p\u0101rtikas ra\u017eot\u0101jiem bija j\u0101saskaras ar izejvielu cenu pieaugumu, t\u0101pat auga ar\u012b energoresursu un degvielas cenas. Alus biznes\u0101 viena no galvenaj\u0101m ir iesala cena pasaul\u0113, kura diem\u017e\u0113l ir augo\u0161a, l\u012bdz ar to tai l\u012bdzi seko cenas veikalu plauktos. Ar\u012b \u0161ogad iesala cenas turpin\u0101ja k\u0101pumu, pieaugums sasniedza l\u012bdz pat 30%. Tom\u0113r tas nenoz\u012bm\u0113, ka par tik pieaugs galaprodukta cenas. \u0160ogad esam alum palielin\u0101ju\u0161i cenas par 3%-5% atkar\u012bb\u0101 no produktiem,” sac\u012bja “C\u0113su alus” vad\u012bt\u0101ja, nor\u0101dot, ka likumdo\u0161ana liedz run\u0101t par turpm\u0101kajiem pl\u0101niem cenu jaut\u0101jumos.
\nSaska\u0146\u0101 ar Uz\u0146\u0113mumu re\u0123istru apkalpojo\u0161\u0101s firmas SIA “Lursoft” inform\u0101ciju “C\u0113su alus” apgroz\u012bjums 2010.gad\u0101 audzis par 12,46%, sasniedzot 30,4 miljonus latu pret 27,03 miljoniem latu 2009.gad\u0101. “C\u0113su alus” pe\u013c\u0146a augusi no 134 741 lata 2009.gad\u0101 l\u012bdz 980 387 latiem 2010.gad\u0101.
\nAizvad\u012bt\u0101 gada finan\u0161u datus uz\u0146\u0113mums publiskos mart\u0101 p\u0113c m\u0101tesuz\u0146\u0113muma pazi\u0146ojuma bir\u017e\u0101.
\n“C\u0113su alus” 99% balssties\u012bgo akciju pieder somu koncernam “Olvi Ooj”. Kop\u0161 2001.gada uz\u0146\u0113muma att\u012bst\u012bb\u0101 invest\u0113ti 27 miljoni latu. 2008.gad\u0101 ra\u017eotn\u0113 tika uzst\u0101d\u012bta Baltij\u0101 jaud\u012bg\u0101k\u0101 sk\u0101rde\u0146u l\u012bnija.
\n“C\u0113su alus” produktu portfel\u012b p\u0101rst\u0101v\u0113tas asto\u0146as dz\u0113rienu kategorijas: alus, alus koktei\u013ci, alkoholiskie koktei\u013ci, sidri, ener\u0123ijas dz\u0113rieni, kvass, sulas, bezalkoholiskie dz\u0113rieni. “C\u0113su alus” import\u0113 ar\u012b N\u012bderlandes alu “Heineken” un Somijas alu “Sandels”.
\nPilnu interviju ar Sieti\u0146soni-Zatleri lasiet “Nozare.lv” sada\u013c\u0101 “Intervijas. Viedok\u013ci”.<\/p>\n
Ingr\u012bda Mi\u010d\u0101ne\u00a0\u00a0Nozare.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Latvij\u0101 uz vietas tiek ra\u017eoti 98%-99% alus dar\u012btavas AS “C\u0113su alus” produkcijas, intervij\u0101 atzina uz\u0146\u0113muma valdes priek\u0161s\u0113d\u0113t\u0101ja Eva Sieti\u0146sone-Zatlere. Jaut\u0101ta, vai paties\u012bbai atbilst viedoklis, ka vis\u0101 [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17090","post","type-post","status-publish","format-standard","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17090"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17090\/revisions"}],"predecessor-version":[{"id":19292,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17090\/revisions\/19292"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}