Alus dar\u012btava AS “C\u0113su alus” \u0161ovasar “Ulma\u0146laiku kvasu” pl\u0101no s\u0101kt pild\u012bt ar\u012b pintes tilpuma jeb 0,568litru tilpuma sk\u0101rda bund\u017e\u0101s, inform\u0113ja uz\u0146\u0113muma p\u0101rst\u0101vji.<\/p>\n
L\u012bdz \u0161im “Ulma\u0146laiku kvass” bija pieejams plastmasas pudel\u0113s. Jaunaj\u0101 pild\u012b\u0161anas l\u012bnija ieguld\u012bti 39 000 latu.<\/p>\n
“Kvass bie\u017ei tiek \u0146emts l\u012bdzi uz da\u017e\u0101diem br\u012bvdabas pas\u0101kumiem un piknikiem, tagad sk\u0101rden\u0113 tas ir \u0113rt\u0101k un viegl\u0101k transport\u0113jams. “Ulma\u0146laiku kvass” ir pirmais kvass Latvij\u0101, kas pild\u012bts sk\u0101rden\u0113, t\u0101d\u0113\u013c saskat\u0101m, ka m\u0113r\u0137auditorija ir tie, kas izv\u0113las tradicion\u0101las v\u0113rt\u012bbas aktu\u0101l\u0101k\u0101 m\u016bsdienu iepakojum\u0101,” sac\u012bja uz\u0146\u0113muma m\u0101rketinga noda\u013cas vad\u012bt\u0101ja Inese Kublicka.<\/p>\n
K\u0101 nor\u0101da uz\u0146\u0113mum\u0101, kop\u0161 2009.gada dab\u012bgi raudz\u0113ta kvasa segments \u010detrk\u0101r\u0161ojies, palielinot \u012bpatsvaru Latvijas kop\u0113j\u0101 kvasa tirg\u016b. Straujo \u0161\u012b segmenta att\u012bst\u012bbu veicin\u0101ja kvasa tirgu regul\u0113jo\u0161\u0101s likumdo\u0161anas sak\u0101rto\u0161ana, kas vienlaikus pal\u012bdz\u0113ja izgl\u012btot pat\u0113r\u0113t\u0101jus par kvasa specifiku.<\/p>\n
“Kop\u0161 2009.gada nogales, kad raudz\u0113t\u0101 kvasa p\u0101rst\u0101vji inici\u0113ja likumdo\u0161anas sak\u0101rto\u0161anu, turpm\u0101k paredzot nodal\u012btas divas dz\u0113rienu kategorijas – kvass un kvasa dz\u0113riens, dab\u012bgi raudz\u0113t\u0101 kvasa \u012bpatsvars Latvijas kop\u0113j\u0101 kvasa tirg\u016b p\u0113c p\u0101rdotajiem apjomiem audzis no 7% 2009.gad\u0101 l\u012bdz 25% 2011.gad\u0101. \u0160\u012b tendence ir \u012bpa\u0161i iepriecino\u0161a Latvij\u0101 noteikt\u0101 p\u0101rm\u0113ru augst\u0101 bezalkoholisko dz\u0113rienu akc\u012bzes nodok\u013ca kontekst\u0101, kas paredz augst\u0101ko nodok\u013ca likmi Eirop\u0101,” nor\u0101d\u012bja Kublicka.<\/p>\n
Z\u012bmols “Ulma\u0146laiku kvass” rad\u012bts 2009.gada s\u0101kum\u0101 un patlaban aiz\u0146em 14% tirgus da\u013cu kop\u0113j\u0101 kvasa tirg\u016b, liecina “C\u0113su alus” dati.<\/p>\n
Saska\u0146\u0101 ar Uz\u0146\u0113mumu re\u0123istru apkalpojo\u0161\u0101s firmas SIA “Lursoft” inform\u0101ciju “C\u0113su alus” apgroz\u012bjums 2010.gad\u0101 audzis par 12,46%, sasniedzot 30,4 miljonus latu (27,03 miljoni latu 2009.gad\u0101). “C\u0113su alus” pe\u013c\u0146a augusi no 134 741 lata 2009.gad\u0101 l\u012bdz 980 387 latiem 2010.gad\u0101.<\/p>\n
Aizvad\u012bt\u0101 gada finan\u0161u datus uz\u0146\u0113mums publiskos p\u0113c m\u0101tesuz\u0146\u0113muma pazi\u0146ojuma bir\u017e\u0101.<\/p>\n
“C\u0113su alus” 99% balssties\u012bgo akciju pieder somu koncernam “Olvi Ooj”. Kop\u0161 2001.gada uz\u0146\u0113muma att\u012bst\u012bb\u0101 invest\u0113ti 27 miljoni latu. 2008.gad\u0101 ra\u017eotn\u0113 tika uzst\u0101d\u012bta Baltij\u0101 jaud\u012bg\u0101k\u0101 sk\u0101rde\u0146u l\u012bnija.<\/p>\n
“C\u0113su alus” produktu portfel\u012b p\u0101rst\u0101v\u0113tas asto\u0146as dz\u0113rienu kategorijas: alus, alus koktei\u013ci, alkoholiskie koktei\u013ci, sidri, ener\u0123ijas dz\u0113rieni, kvass, sulas, bezalkoholiskie dz\u0113rieni. “C\u0113su alus” import\u0113 ar\u012b N\u012bderlandes alu “Heineken” un Somijas alu “Sandels”.<\/p>\n
Ingr\u012bda Mi\u010d\u0101ne
\nNozare.lv<\/p>\n
\n","protected":false},"excerpt":{"rendered":"
Alus dar\u012btava AS “C\u0113su alus” \u0161ovasar “Ulma\u0146laiku kvasu” pl\u0101no s\u0101kt pild\u012bt ar\u012b pintes tilpuma jeb 0,568litru tilpuma sk\u0101rda bund\u017e\u0101s, inform\u0113ja uz\u0146\u0113muma p\u0101rst\u0101vji. L\u012bdz \u0161im “Ulma\u0146laiku kvass” [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17110","post","type-post","status-publish","format-standard","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17110"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17110\/revisions"}],"predecessor-version":[{"id":19312,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17110\/revisions\/19312"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}