Apst\u0101klis, ka p\u0113d\u0113j\u0101 gada laik\u0101 teju visi alus dar\u012bt\u0101ji piev\u0113rsu\u0161ies nefiltr\u0113t\u0101 alus ra\u017eo\u0161anai, skaidrojams ar modes tendenci p\u0113c ekolo\u0123iski t\u012briem produktiem, intervij\u0101 sac\u012bja uz\u0146\u0113muma jaunais izpilddirektors Tomass Kure Jakobsens.<\/p>\n
“T\u0101 ir modes tendence. Latvij\u0101 kopum\u0101 v\u0113rojams pastiprin\u0101ts piepras\u012bjums p\u0113c da\u017e\u0101diem ekolo\u0123iskiem un bio produktiem. Piem\u0113ram, produktu plauktos par\u0101d\u0101s bio jogurti u.tml. Ar\u012b alus cien\u012bt\u0101js v\u0113las alu, kas ir maz\u0101k notur\u0113ts, nav filtr\u0113ts, jo tas tiem rada iespaidu, ka produkts ir \u012bpa\u0161s. Alus cien\u012bt\u0101ji \u0161ai modes lietai pat ir gatavi upur\u0113t alus dzidro kr\u0101su, jo, k\u0101 zin\u0101ms, nefiltr\u0113tie ali nevar b\u016bt dzidri, tie ir nedaudz du\u013c\u0137aini. \u0160\u0101dus alus bie\u017e\u0101k izv\u0113las k\u0101 piedevu malt\u012btei, jo tos nevar vien\u0101 reiz\u0113 \u012bpa\u0161i daudz pat\u0113r\u0113t, tiem ir \u013coti pies\u0101tin\u0101ta un bag\u0101t\u012bga gar\u0161a,” sac\u012bja Jakobsens.<\/p>\n
Vi\u0146\u0161 ar\u012b nor\u0101d\u012bja, ka “Aldaris” bija viens no pirmajiem, kas tirg\u016b pied\u0101v\u0101ja \u0161\u0101du alu. “Ja citas alus dar\u012btavas joproj\u0101m seko \u0161ai tendencei, tas noz\u012bm\u0113, ka ir piepras\u012bjums un ir tikai apsveicami,” atzina uz\u0146\u0113m\u0113js.<\/p>\n
Savuk\u0101rt uz jaut\u0101jumu, kur\u0161 no konkurentu ra\u017eojumiem “Aldara” vad\u012bt\u0101jam gar\u0161o vislab\u0101k, vi\u0146\u0161 atbild\u0113ja izvair\u012bgi.<\/p>\n
“Mans favor\u012bts ir “Carlsberg” alus, jo pat\u012bk \u0161\u0137irnes ar izteiktu r\u016bgtumu. Latvij\u0101 esmu \u012bsu laiku, lai nov\u0113rt\u0113tu visas viet\u0113j\u0101s \u0161\u0137irnes, bet lab\u0101kais \u0161\u0137iet “D\u016bmaku”. Konkurentu alus da\u017eus ar\u012b jau esmu nogar\u0161ojis – t\u012bri labas \u0161\u0137irnes, tom\u0113r negrib\u0113tu k\u0101du \u012bpa\u0161i izcelt,” sac\u012bja Jakobsens.<\/p>\n
Vi\u0146apr\u0101t, patlaban “Aldarim” kop\u0113j\u0101 alus tirg\u016b sp\u0113c\u012bg\u0101k\u0101s poz\u012bcijas ir augst\u0101k\u0101s jeb premium klases segment\u0101.<\/p>\n
“\u0160is ir sp\u0113c\u012bgs segments, tom\u0113r esam sp\u0113c\u012bgi ar\u012b importa alus segment\u0101, kur p\u0101rst\u0101vam “Carlsberg Grupas” z\u012bmolus, un uz \u0161o premium segmentu turpin\u0101sim koncentr\u0113ties. K\u0101 pozit\u012bvs piem\u0113rs j\u0101min divu gadu laik\u0101 ieviest\u0101 “Tradicion\u0101l\u0101 kolekcija” – “Mui\u017enieku” “Kvie\u0161u” un “D\u016bmaku” alus. \u0160is ir d\u0101rg\u0101k\u0101s produkcijas segments, kas nav ierastais gai\u0161ais jeb “lager” tipa alus un vienlaikus labs konkur\u0113jo\u0161s produkts tai produkcijai, ko ra\u017eo maz\u0101s alus dar\u012btavas,” sac\u012bja Jakobsens.<\/p>\n
Uz jaut\u0101jumu, vai ar \u0161iem trim aliem patie\u0161\u0101m nosegts netradicion\u0101lo alu segments, vi\u0146\u0161 nor\u0101d\u012bja, ka uz\u0146\u0113mumam ir v\u0113l ar\u012b citi \u0161\u012b segmenta produkti, turkl\u0101t b\u016b\u0161ot v\u0113l jaunin\u0101jumi, kuriem Latvijas pat\u0113r\u0113t\u0101ji ir \u013coti atv\u0113rti.<\/p>\n
“Tradicion\u0101l\u0101 kolekcija ir sp\u0113c\u012bgs sp\u0113l\u0113t\u0101js alus tirg\u016b, bet tas nav vien\u012bgais m\u016bsu pied\u0101v\u0101jums augst\u0101k\u0101s klases segment\u0101. \u013boti labi \u0161aj\u0101 segment\u0101 ir p\u0101rst\u0101v\u0113ti m\u016bsu \u0101rvalstu z\u012bmoli, t\u0101di k\u0101 “Carlsberg”. Jau eso\u0161aj\u0101 pied\u0101v\u0101jum\u0101 labs piem\u0113rs ir “Aldara” “Luksus” alus. Laiku pa laikam veicam p\u0113t\u012bjumus, ko v\u0113las Latvijas pat\u0113r\u0113t\u0101js, un esam secin\u0101ju\u0161i, ka Latvij\u0101 alus \u012bpa\u0161i neiedala “lager” tipa vai cita veida alos. Latvij\u0101 nav tik krasas at\u0161\u0137ir\u012bbas pat\u0113r\u0113t\u0101ju gaum\u0113 k\u0101 ASV vai Eirop\u0101, Latvijas pat\u0113r\u0113t\u0101js ir \u013coti atv\u0113rts jaunin\u0101jumiem, gatavs nogar\u0161ot jebko. Ja sal\u012bdzin\u0101m ar Eiropu, piem\u0113ram, D\u0101niju, tur \u013coti gr\u016bti ieviest jaunin\u0101jumus, jo pat\u0113r\u0113t\u0101ji ir \u013coti konservat\u012bvi,” sac\u012bja “Aldara” vad\u012bt\u0101js.<\/p>\n
“Aldaris” dibin\u0101ts 1865.gad\u0101 un patlaban ir D\u0101nijas alus ra\u017eot\u0101ja “Calsberg” grupas uz\u0146\u0113mums. “Aldara” produktu portfel\u012b ir aptuveni 50 da\u017e\u0101du dz\u0113rienu, kas p\u0101rst\u0101v piecas grupas – alu, dzeramo \u016bdeni, alkoholiskos koktei\u013cus, sidru, bezalkoholiskos dz\u0113rienus un ener\u0123ijas dz\u0113rienus.<\/p>\n
Jakobsens darbu “Aldar\u012b” s\u0101ka \u0161\u0101 gada 23.febru\u0101r\u012b, nomainot iepriek\u0161\u0113jo izpilddirektoru Tomasu Panteli.<\/p>\n
Ingr\u012bda Mi\u010d\u0101ne<\/p>\n
Nozare.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Apst\u0101klis, ka p\u0113d\u0113j\u0101 gada laik\u0101 teju visi alus dar\u012bt\u0101ji piev\u0113rsu\u0161ies nefiltr\u0113t\u0101 alus ra\u017eo\u0161anai, skaidrojams ar modes tendenci p\u0113c ekolo\u0123iski t\u012briem produktiem, intervij\u0101 sac\u012bja uz\u0146\u0113muma jaunais izpilddirektors [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17120","post","type-post","status-publish","format-standard","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17120"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17120\/revisions"}],"predecessor-version":[{"id":19322,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17120\/revisions\/19322"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}