Alus dar\u012btava AS “Aldaris” z\u012bmolu “Tradicion\u0101l\u0101 kolekcija” papildin\u0101jusi ar jaunu alus \u0161\u0137irni “Saimnieku” alus, ieguldot 75 000 latu, inform\u0113ja uz\u0146\u0113muma komunik\u0101ciju direktore Laura Krasti\u0146a.<\/p>\n
Turpm\u0101k “Tradicion\u0101laj\u0101 kolekcij\u0101” l\u012bdz\u0101s “D\u016bmaku”, “Mui\u017enieku” un “Saimnieku” alum tiks iek\u013cauts ar\u012b “Aldaris Luksus”. Pl\u0101nots, ka papildin\u0101t\u0101 kolekcija var\u0113tu aiz\u0146emt 40% no augst\u0101k\u0101s cenu kategorijas alus tirgus Latvij\u0101.<\/p>\n
Kopum\u0101 uz\u0146\u0113mums “Tradicion\u0101laj\u0101 kolekcij\u0101” ieguld\u012bjis 275 000 latu.<\/p>\n
“Saimnieku” alus ir klasisks saldenas gar\u0161as alus ar \u012bpa\u0161u gar\u0161as bu\u0137eti, kas pan\u0101kta, pievienojot karame\u013cu iesalu un arom\u0101tiskos api\u0146us. Alkohola saturs al\u016b sasniedz 4,2%, l\u012bdz ar to alus uzskat\u0101ms par vieglu.<\/p>\n
Viens no galvenajiem uz\u0146\u0113muma “Tradicion\u0101l\u0101s kolekcijas” m\u0113r\u0137iem ir iepaz\u012bstin\u0101t Latvijas iedz\u012bvot\u0101jus ar alus un \u0113dienu kult\u016bru, k\u0101 ar\u012b alus \u0161\u0137ir\u0146u piem\u0113rot\u012bbu konkr\u0113tiem \u0113dieniem.<\/p>\n
“V\u0113l joproj\u0101m sabiedr\u012bb\u0101 ir aizspriedumi par alus un \u0113dienu sader\u012bbu. Daudz tiek run\u0101ts par v\u012bnu un \u0113dienu, bet ar\u012b alus ir piem\u0113rots \u013coti da\u017e\u0101diem \u0113dieniem. Katrai alus \u0161\u0137irnei ir savas gar\u0161as \u012bpatn\u012bbas, turkl\u0101t alu lieliski var izmantot ar\u012b \u0113diena gatavo\u0161anas proces\u0101,” nor\u0101d\u012bja “Aldara” galvenais tehnologs Valdis \u010cunka.<\/p>\n
K\u0101 zi\u0146ots, “Aldara” pe\u013c\u0146a 2010.gad\u0101 bijusi 1,11 miljoni latu, savuk\u0101rt apgroz\u012bjums palielin\u0101j\u0101s l\u012bdz 32,2 miljoniem latu. 2009.gad\u0101 apgroz\u012bjums bija 27,3 miljoni latu.<\/p>\n
Pag\u0101ju\u0161\u0101 gada finan\u0161u datus uz\u0146\u0113mums v\u0113l nav publiskojis.<\/p>\n
“Aldaris” dibin\u0101ts 1865.gad\u0101 un patlaban ir D\u0101nijas alus ra\u017eot\u0101ja “Calsberg” grupas uz\u0146\u0113mums. “Carlsberg” kontrol\u0113 uz\u0146\u0113mumu “Baltic Beverages Holding”, kam pieder 19 alus dar\u012btavas septi\u0146\u0101s Austrumeiropas valst\u012bs, tostarp ar\u012b “Aldaris” Latvij\u0101. Aldara produktu portfel\u012b ir aptuveni 50 da\u017e\u0101du dz\u0113rienu, kas p\u0101rst\u0101v piecas grupas – alu, dzeramo \u016bdeni, alkoholiskos koktei\u013cus, bezalkoholiskos dz\u0113rienus un ener\u0123ijas dz\u0113rienus.<\/p>\n
Ingr\u012bda Mi\u010d\u0101ne<\/p>\n
Nozare.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Alus dar\u012btava AS “Aldaris” z\u012bmolu “Tradicion\u0101l\u0101 kolekcija” papildin\u0101jusi ar jaunu alus \u0161\u0137irni “Saimnieku” alus, ieguldot 75 000 latu, inform\u0113ja uz\u0146\u0113muma komunik\u0101ciju direktore Laura Krasti\u0146a. Turpm\u0101k “Tradicion\u0101laj\u0101 [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17124"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17124\/revisions"}],"predecessor-version":[{"id":19326,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17124\/revisions\/19326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9127"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}