Restor\u0101nu t\u012bkls “Vair\u0101k saules” \u0161ogad veidos jaunu ra\u017eotni un att\u012bst\u012bs fran\u0161\u012bzi, raksta laikraksts “Dienas Bizness”.\u00a0Ieguld\u012bjumi ra\u017eotn\u0113 sasniegs 200 000 latu, da\u013cu no t\u0101 veidos Eiropas Savien\u012bbas (ES) strukt\u016brfondu finans\u0113jums. Kopum\u0101 \u0161ogad “Vair\u0101k saules” invest\u0113s 300 000 latu.<\/p>\n
Jaunaj\u0101 ra\u017eotn\u0113 R\u012bg\u0101 paredz\u0113ts ra\u017eot pastas, ravioli un pusfabrik\u0101tus restor\u0101nu t\u012bkla “Vair\u0101k saules” un veikalu “Pastarellia” vajadz\u012bb\u0101m. R\u012bg\u0101 darbojas \u010detri “Pastarellia” veikali, kuros tiek realiz\u0113tas pa\u0161u ra\u017eot\u0101s pastas, un to skaitu l\u012bdz gada beig\u0101m pl\u0101nots palielin\u0101t v\u0113l par diviem.<\/p>\n
P\u0113c ra\u017eotnes pabeig\u0161anas tiks izstr\u0101d\u0101ti fran\u0161\u012bzes nosac\u012bjumi, lai \u0161o iesp\u0113ju var\u0113tu pied\u0101v\u0101t visiem interesentiem.<\/p>\n
Restor\u0101nu t\u012bkla “Vair\u0101k saules” un \u0123imenes uz\u0146\u0113muma “M\u0101rti\u0146a be\u0137ereja” l\u012bdz\u012bpa\u0161nieks M\u0101rti\u0146\u0161 Kalni\u0146\u0161 atkl\u0101j, ka jau \u0161obr\u012bd interese par fran\u0161\u012bzes iesp\u0113j\u0101m ir no vair\u0101kiem Krievijas uz\u0146\u0113m\u0113jiem un investoriem. Patlaban notiek ra\u017eotnes projekt\u0113\u0161anas darbi, un dr\u012bzum\u0101 tiks izsludin\u0101ta iepirkumu proced\u016bra. Projekta realiz\u0101cij\u0101 paredz\u0113ts piesaist\u012bt ar\u012b ES strukt\u016brfondu finans\u0113jumu. P\u0113c ra\u017eotnes izveides visiem t\u012bkl\u0101 iesaist\u012btajiem uz\u0146\u0113mumiem b\u016bs iesp\u0113ja nodro\u0161in\u0101t vien\u0101das kvalit\u0101tes produkciju.<\/p>\n
Viens no m\u0113r\u0137iem ir palielin\u0101t ar\u012b “Vair\u0101k saules” restor\u0101nu skaitu, patlaban R\u012bg\u0101 darbojas tr\u012bs restor\u0101ni. \u0160iem restor\u0101niem jau izstr\u0101d\u0101ta jauna koncepcija, papildinot tradicion\u0101lo \u0113dienkarti ar \u0100zijas virtuvi, un \u0161is solis jau attaisnojies.<\/p>\n
Apgroz\u012bjuma pieaugumu sekm\u0113jusi ar\u012b iesp\u0113ja pas\u016bt\u012bt malt\u012bti uz m\u0101j\u0101m, ko at\u0161\u0137ir\u012bb\u0101 no kr\u012bzes gadiem klienti izmanto arvien vair\u0101k.<\/p>\n
“M\u0101rti\u0146a be\u0137erejas” att\u012bst\u012bb\u0101 \u0161ogad pl\u0101nots invest\u0113t ap 90 000 latu. Kalni\u0146\u0161 st\u0101sta, ka \u0161obr\u012bd l\u012bdz ar ekonomikas atkop\u0161anos radusies iesp\u0113ja att\u012bst\u012bties un augt strauj\u0101k. Iepriek\u0161 kr\u012bze “M\u0101rti\u0146a be\u0137ereju” s\u0101kusi ietekm\u0113t nedaudz v\u0113l\u0101k nek\u0101 citus, un ar\u012b atg\u016b\u0161an\u0101s notikusi nedaudz \u0101tr\u0101k – jau 2010.gada nogal\u0113 bija v\u0113rojams neliels pieaugums – par 0,1% – pret iepriek\u0161\u0113jo periodu. Kalni\u0146\u0161 tam rod izskaidrojumu – konditorejas izstr\u0101d\u0101jumi nav luksusa prece un no tiem iedz\u012bvot\u0101ji atteic\u0101s iev\u0113rojami maz\u0101k nek\u0101 no restor\u0101nu apmekl\u0113\u0161anas.<\/p>\n
2011.gads “M\u0101rti\u0146a be\u0137erejai” bijis veiksm\u012bgs – apgroz\u012bjums pieaudzis par 18% pret iepriek\u0161\u0113jo gadu jeb par 253 000 latu, sasniedzot 1,67 miljonus latu. 2010.gads pabeigts ar nelieliem zaud\u0113jumiem, ko var skaidrot ar lieliem ieguld\u012bjumiem be\u0137erejas atv\u0113r\u0161an\u0101 R\u012bg\u0101, Deglava iel\u0101, nepiesaistot papildu kred\u012btus, bet pag\u0101ju\u0161ais gads jau nosl\u0113gts ar 84 000 latu pe\u013c\u0146u. Vienas be\u0137erejas atv\u0113r\u0161ana izmaks\u0101 ap 100 000 latu.<\/p>\n
Ar\u012b \u0161\u0101 gada operat\u012bvie dati liecina, ka uz\u0146\u0113muma realiz\u0113tie apjomi pieaug un komp\u0101nija str\u0101d\u0101 ar pe\u013c\u0146u. Redzams, ka att\u012bst\u0101s ar\u012b banketu serviss, kas liecina – cilv\u0113ki atgriezu\u0161ies pie sv\u0113tku svin\u0113\u0161anas, raksta “Dienas Bizness”.<\/p>\n
Patlaban “M\u0101rti\u0146a be\u0137erejai” ir septi\u0146as be\u0137erejas, un jaunu atv\u0113r\u0161ana pagaid\u0101m nav pl\u0101nota. Tiesa gan, \u0161\u0101 gada pl\u0101ni saist\u0101s ar tr\u012bs eso\u0161o rekonstrukciju, lai izveidotu vienotu dizainu un konceptu, k\u0101ds jau v\u0113rojams Vecr\u012bg\u0101 eso\u0161ajai be\u0137erejai. Att\u012bst\u012bbu gan bremz\u0113jot kvalific\u0113ta darbasp\u0113ka tr\u016bkums, un \u0161\u012b probl\u0113ma arvien saasin\u0101s.<\/p>\n
Run\u0101jot par tendenc\u0113m, Kalni\u0146\u0161 uzsver, ka, neskatoties uz \u0101rzemju konditorejas tenden\u010du ien\u0101k\u0161anu Latvijas tirg\u016b, “M\u0101rti\u0146a be\u0137ereja” turpin\u0101s att\u012bst\u012bt savu strat\u0113\u0123iju. Proti, Latvijas tirg\u016b arvien vair\u0101k ien\u0101k brauniji, mafini, kruas\u0101ni, ko arvien vair\u0101k pieprasa jaun\u0101 paaudze. Saprotot, ka b\u016btu j\u0101main\u0101s un j\u0101tiek l\u012bdzi \u0161\u012bm tendenc\u0113m, “M\u0101rti\u0146a be\u0137ereja” tom\u0113r visus jaunin\u0101jumus neievie\u0161, jo tad b\u016btu j\u0101maina produktu sast\u0101vda\u013cas un j\u0101pievieno da\u017e\u0101di irdin\u0101t\u0101ji, gar\u0161as uzlabot\u0101ji, pastiprin\u0101t\u0101ji, kr\u0101svielas un citas piedevas, kas ir pretrun\u0101 ar be\u0137erejas filozofiju – izmantot dab\u012bgus produktus.<\/p>\n
Tas sad\u0101rdzina produkcijas pa\u0161izmaksu, ta\u010du ra\u017eot\u0101js nepl\u0101no atteikties no tradicion\u0101laj\u0101m izejviel\u0101m.<\/p>\n
Konkurence patlaban esot vesel\u012bga. Vienubr\u012bd konditorejas un be\u0137erejas augu\u0161as k\u0101 s\u0113nes p\u0113c lietus, iesp\u0113jams, raugoties uz “M\u0101rti\u0146a be\u0137erejas” veiksmes st\u0101stu. Ta\u010du da\u017eas no t\u0101m jau ir beigu\u0161as savu darb\u012bbu.<\/p>\n
Kalni\u0146\u0161 atz\u012bst, ka nevar gul\u0113t uz lauriem, bet akt\u012bvi j\u0101seko l\u012bdzi tendenc\u0113m un tirg\u016b notieko\u0161ajam. Lai ar\u012b biju\u0161i daudzi piepras\u012bjumi p\u0113c be\u0137erejas fran\u0161\u012bzes iesp\u0113j\u0101m, tostarp att\u012bst\u012bt to \u0101rvalst\u012bs, be\u0137ereja \u0161o iesp\u0113ju nedom\u0101 att\u012bst\u012bt un ar\u012b turpm\u0101k darbosies k\u0101 \u0123imenes uz\u0146\u0113mums.<\/p>\n
avots: Nozare.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Restor\u0101nu t\u012bkls “Vair\u0101k saules” \u0161ogad veidos jaunu ra\u017eotni un att\u012bst\u012bs fran\u0161\u012bzi, raksta laikraksts “Dienas Bizness”.\u00a0Ieguld\u012bjumi ra\u017eotn\u0113 sasniegs 200 000 latu, da\u013cu no t\u0101 veidos Eiropas Savien\u012bbas [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17128","post","type-post","status-publish","format-standard","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17128"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17128\/revisions"}],"predecessor-version":[{"id":19330,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17128\/revisions\/19330"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}