Alkoholisko dz\u0113rienu ra\u017eot\u0101ja un izplat\u012bt\u0101ja “Pernod Ricard” darbinieki vis\u0101 pasaul\u0113, ar\u012b Latvij\u0101, \u012bstenoju\u0161i kampa\u0146u atbild\u012bgai alkohola lieto\u0161anai jaunie\u0161u vid\u016b “Responsib’ALL Day”, \u00a0inform\u0113ja pas\u0101kuma r\u012bkot\u0101ji.<\/p>\n
Ceturtdien, 7.j\u016bnij\u0101, “Responsib’ALL Day 2012” gait\u0101 18 000 cilv\u0113ku no pieciem pasaules kontinentiem vienoj\u0101s 24 stundu ilg\u0101 kampa\u0146\u0101 ar m\u0113r\u0137i sekm\u0113t atbild\u012bgu alkohola lieto\u0161anu.<\/p>\n
“Pernod Ricard” darbinieki piecu pasaules kontinentu liel\u0101kaj\u0101s pils\u0113t\u0101s – Sidnej\u0101, \u0160anhaj\u0101, Deli, Tokij\u0101, Sofij\u0101, Johannesburg\u0101 un citviet – apvienoj\u0101s, lai uzrun\u0101tu aptuveni pusmiljonu jaunie\u0161u par atbild\u012bgu alkohola lieto\u0161anu. Katra no vair\u0101k nek\u0101 70 komp\u0101nijas p\u0101rst\u0101vniec\u012bb\u0101m \u012bstenoja k\u0101du no izst\u0101\u017eu, forumu un izgl\u012bt\u012bbas programmu virknes, iesaistot gan viet\u0113j\u0101s pa\u0161vald\u012bbas, gan bezpe\u013c\u0146as organiz\u0101cijas.<\/p>\n
Ikviens no 18 000 “Pernod Ricard” darbiniekiem sa\u0146\u0113ma \u012bpa\u0161u informat\u012bvu materi\u0101lu komplektu par atbild\u012bgu alkohola lieto\u0161anu \u012bpa\u0161i jaunie\u0161u vid\u016b, lai ar aktu\u0101l\u0101ko inform\u0101ciju iepaz\u012bstin\u0101tu ar\u012b savus l\u012bdzcilv\u0113kus.<\/p>\n
“Pernod Ricard Latvia” darbinieki uz\u0146\u0113muma soci\u0101l\u0101s atbild\u012bbas strat\u0113\u0123ijas \u012bsteno\u0161an\u0101 iesaist\u012bj\u0101s jau otru gadu p\u0113c k\u0101rtas. Sadarb\u012bb\u0101 ar nevalstiskaj\u0101m organiz\u0101cij\u0101m tika diskut\u0113ts par pasaules pieredzi jaunie\u0161u izgl\u012bto\u0161an\u0101 ar alkohola lieto\u0161anu saist\u012btajos jaut\u0101jumos.<\/p>\n
“Pernod Ricard Latvia” biroj\u0101 viesoj\u0101s vec\u0101ku apvien\u012bbas “VISI” prezidents K\u0101rlis Boldi\u0161\u0113vics, ar kuru kop\u012bgi tika apspriesta eso\u0161\u0101 situ\u0101cija valst\u012b un izveidots turpm\u0101kais r\u012bc\u012bbas pl\u0101ns. T\u0101 ietvaros alkohola tirdzniec\u012bbas veikalos ir paredz\u0113ts izvietot \u012bpa\u0161as z\u012bmes, kas uzskat\u0101mi br\u012bdin\u0101s par nepiecie\u0161am\u012bbu uzr\u0101d\u012bt personu apliecino\u0161u dokumentu pirms alkohola ieg\u0101des. \u0160\u012bs z\u012bmes vienos soci\u0101li atbild\u012bgus veikalus, un z\u012bmju logotipa izveid\u0113 pl\u0101nots iesaist\u012bt ar\u012b pa\u0161us jaunie\u0161us.<\/p>\n
T\u0101pat katrs “Pernod Ricard Latvia” darbinieks parakst\u012bja “I did it” dokumentu, t\u0101d\u0113j\u0101di simboliski apliecinot l\u012bdzcilv\u0113ku skaitu, ar kuru p\u0101rrun\u0101ta atbild\u012bga alkohola lieto\u0161ana.<\/p>\n
“Responsib’ALL Day 2012” sakr\u012bt ar starptautisk\u0101 p\u0113t\u012bjuma “Alkohols un jaunatne” public\u0113\u0161anu, kuru veicis \u017dans Pask\u0101ls Assailijs, k\u0101 ar\u012b Eiropas skolu aptaujas ESPAD (European School Survey Project on Alcohol and Other Drugs) rezult\u0101tu prezent\u0101ciju par alkohola un narkotiku lieto\u0161anu.<\/p>\n
Assailijs sav\u0101 p\u0113t\u012bjum\u0101 konstat\u0113jis, ka jaunie\u0161iem tagad ir citi alkohola lieto\u0161anas paradumi, nek\u0101 bija vi\u0146u priek\u0161te\u010diem. “P\u0113d\u0113jo 30 gadu laik\u0101 alkohola pat\u0113ri\u0146\u0161 ir samazin\u0101jies par 12%, ta\u010du ir pieaudzis alkohola vien\u012bbu pat\u0113ri\u0146\u0161 viena pas\u0101kuma ietvaros,” secin\u0101jis p\u0113tnieks.<\/p>\n
Vi\u0146\u0161 nor\u0101da, ka izgl\u012bto\u0161ana c\u012b\u0146\u0101 ar p\u0101rm\u0113r\u012bgu alkohola lieto\u0161anu ir daudzk\u0101rt efekt\u012bv\u0101ka par ierobe\u017eo\u0161anu. “M\u016bsu darbam j\u0101b\u016bt balst\u012btam uz tr\u012bs principiem: palielin\u0101t vecuma slieksni, kad tiek uzs\u0101kta alkohola lieto\u0161ana, samazin\u0101t alkohola pat\u0113ri\u0146u jaunu cilv\u0113ku vid\u016b, k\u0101 ar\u012b samazin\u0101t reibuma st\u0101vok\u013cu bie\u017eumu.”<\/p>\n
“Jebkurai \u013caunpr\u0101t\u012bgai vai p\u0101rm\u0113r\u012bgai alkohola lieto\u0161anai var b\u016bt negat\u012bva ietekme uz m\u016bsu pat\u0113r\u0113t\u0101ju vesel\u012bbu, un tas ir pretrun\u0101 ar m\u016bsu v\u0113rt\u012bb\u0101m,” akcent\u0113 “Pernod Ricard” viceprezidents Francij\u0101 Arm\u0101ns Henons. “M\u016bsu zi\u0146ojums ir skaidrs – “n\u0113” alkoholam, ja neesi sasniedzis likum\u0101 noteikto alkohola ieg\u0101des vecumu, un ar m\u0113ru ar\u012b tad, ja \u0161is vecums jau ir sasniegts.”<\/p>\n
“Pernod Ricard” grupa izveidota 1975.gad\u0101, apvienojoties diviem nozares uz\u0146\u0113mumiem. T\u0101 ir ilgsto\u0161i un veiksm\u012bgi att\u012bst\u012bjusies, pievienojot savam produktu portfolio arvien jaunus z\u012bmolus. Grup\u0101 str\u0101d\u0101 aptuveni 18 000 darbinieku 70 pasaules valst\u012bs.<\/p>\n
“Pernod Ricard” piedero\u0161ais portfolio sast\u0101v no presti\u017e\u0101kajiem sektora z\u012bmoliem: “Ballantine’s”, “Chivas Regal” un “The Glenlivet” skotu viskijiem, “Jameson” \u012bru viskija, “Martell” konjaka, “Havana Club” ruma, “Beefeater” d\u017eina, “Kahlua” un “Malibu” li\u0137ieriem, “Mumm” un “Perrier-Jo\u00fcet” \u0161ampanie\u0161iem, k\u0101 ar\u012b “Jacob’s Creek” un “Brancott Estate” v\u012bniem.<\/p>\n
SIA “Pernod Ricard Latvia” ir starptautisk\u0101 holdinga “Pernod Ricard” p\u0101rst\u0101vniec\u012bba Latvij\u0101. Uz\u0146\u0113mums dibin\u0101ts 1998.gad\u0101 7.j\u016blij\u0101 un darbojas “premium” alkohola tirg\u016b Latvij\u0101.<\/p>\n
Nozare.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Alkoholisko dz\u0113rienu ra\u017eot\u0101ja un izplat\u012bt\u0101ja “Pernod Ricard” darbinieki vis\u0101 pasaul\u0113, ar\u012b Latvij\u0101, \u012bstenoju\u0161i kampa\u0146u atbild\u012bgai alkohola lieto\u0161anai jaunie\u0161u vid\u016b “Responsib’ALL Day”, \u00a0inform\u0113ja pas\u0101kuma r\u012bkot\u0101ji. Ceturtdien, 7.j\u016bnij\u0101, [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9247,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17133"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17133\/revisions"}],"predecessor-version":[{"id":19335,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17133\/revisions\/19335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9247"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}