Sal\u012bdzin\u0101jum\u0101 ar kaimi\u0146valst\u012bm Latvijas pat\u0113r\u0113t\u0101ji ir pras\u012bg\u0101ki, intervij\u0101 nor\u0101da alus dar\u012btavas AS “C\u0113su alus” valdes priek\u0161s\u0113d\u0113t\u0101ja Eva Sieti\u0146sone-Zatlere.<\/p>\n
“Latvijas iedz\u012bvot\u0101ji ir pras\u012bg\u0101ki, dom\u0101jams, t\u0101p\u0113c, ka alus sortiment\u0101 vi\u0146iem pieejama liel\u0101ka izv\u0113le nek\u0101 Lietuvas un Igaunijas pat\u0113r\u0113t\u0101jiem. Vi\u0146i ir pras\u012bgi pret visu – pret produktu, t\u0101 \u012bpa\u0161\u012bb\u0101m, dizainu. Latvijas pirc\u0113ji ar\u012b ir izv\u0113l\u012bg\u0101ki, t\u0101p\u0113c mums j\u0101str\u0101d\u0101 lab\u0101k nek\u0101 kol\u0113\u0123iem Lietuv\u0101 un Igaunij\u0101,” akcent\u0113 uz\u0146\u0113m\u0113ja.<\/p>\n
Vi\u0146a atz\u012bst, ka patlaban Latvijas iedz\u012bvot\u0101ji atkal br\u012bv\u0101k t\u0113r\u0113 naudu savam priekam, ar\u012b da\u017e\u0101du veidu dz\u0113rienu ieg\u0101dei, jo atguvu\u0161ies no ekonomisk\u0101s kr\u012bzes rad\u012bt\u0101 stresa un nepiecie\u0161am\u012bbas strikti taup\u012bt naudu.<\/p>\n
Koment\u0113jot, k\u0101 gadu gait\u0101 main\u0101s Latvijas pat\u0113r\u0113t\u0101ju gaume, Sieti\u0146sone-Zatlere nor\u0101da, ka alus, da\u017e\u0101du vieglo alkoholisko un bezalkoholisko dz\u0113rienu jom\u0101 grandiozas izmai\u0146as nav notiku\u0161as. Main\u012bju\u0161\u0101s nianses, piem\u0113ram, sk\u0101rde\u0146u att\u012bst\u012bba p\u0113d\u0113jos gados bijusi daudz strauj\u0101ka nek\u0101 stikla vai plastmasas pudel\u0113m. Vis\u0101 Eirop\u0101 v\u0113rojama tendence, ka pieaug alus koktei\u013cu popularit\u0101te, t\u0101 j\u016btama ar\u012b Latvij\u0101. \u0160\u0101 gada modes lieta Latvij\u0101 ir nefiltr\u0113tais alus, kura pat\u0113ri\u0146\u0161 gada laika b\u016btiski pieaudzis. Bezalkoholisko dz\u0113rienu segment\u0101 nostiprin\u0101ju\u0161\u0101s dab\u012bgi raudz\u0113ta kvasa poz\u012bcijas, jo normat\u012bvo dokumentu l\u012bmen\u012b no\u0161\u0137irts dab\u012bgi raudz\u0113ts kvass no kvasa dz\u0113riena.<\/p>\n
V\u0113rt\u0113jot konkurenci Latvijas alus tirg\u016b, Sieti\u0146sone-Zatlere atz\u012bst, ka t\u0101 ir \u013coti asa.<\/p>\n
“Latvijas alus tirg\u016b past\u0101v \u013coti asa konkurence, viennoz\u012bm\u012bgi, daudz as\u0101ka nek\u0101 kaimi\u0146valst\u012bs, jo m\u016bsu valst\u012b v\u0113sturiski izveidojusies situ\u0101cija, ka ir daudz lielu alus ra\u017eot\u0101ju, turkl\u0101t netr\u016bkst ar\u012b vid\u0113jo un mazo uz\u0146\u0113mumu, kas ra\u017eo alu. M\u016bsu liel\u0101kie konkurenti ir “Cido grupa”, “Aldaris”, ar\u012b “Latvijas Balzams”, ar kuru m\u0113s konkur\u0113jam alkoholisko koktei\u013cu segment\u0101, un “Coca-Cola”, ar ko sacen\u0161amies bezalkoholisko dz\u0113rienu segment\u0101. Bet es negribu par zemu nov\u0113rt\u0113t ar\u012b citus ra\u017eot\u0101jus,” uzsver “C\u0113su alus” vad\u012bt\u0101ja, piebilstot, ka konkurentu darb\u012bba tiek v\u0113rota, bet priorit\u0101te ir pa\u0161iem str\u0101d\u0101t lab\u0101k.<\/p>\n
L\u016bgta atbild\u0113t, kas j\u0101maina likumos, lai uz\u0146\u0113mums var\u0113tu att\u012bst\u012bties veiksm\u012bg\u0101k, uz\u0146\u0113m\u0113ja aicina samazin\u0101t akc\u012bzes nodokli bezalkoholiskajiem dz\u0113rieniem. Tas tika palielin\u0101ts ekonomisk\u0101s recesijas laik\u0101, lai aizpild\u012btu robu valsts bud\u017eet\u0101, un sasniedza 5,2 sant\u012bmus par litru.<\/p>\n
“Latvija ir vien\u012bg\u0101 valsts Baltij\u0101, kur bezalkoholiskiem dz\u0113rieniem tiek piem\u0113rots akc\u012bzes nodoklis, t\u0101p\u0113c ar\u012b bezalkoholiskie dz\u0113rieni Latvij\u0101 maks\u0101 d\u0101rg\u0101k nek\u0101 m\u016bsu Baltijas kaimi\u0146valst\u012bs, un l\u012bdz ar to tas negat\u012bvi ietekm\u0113 Latvij\u0101 ra\u017eot\u0101s produkcijas situ\u0101ciju tirg\u016b,” skaidro Sieti\u0146sone-Zatlere.<\/p>\n
“C\u0113su alus” ir otra liel\u0101k\u0101 alus dar\u012btava Latvij\u0101. “C\u0113su alus” 99% balssties\u012bgo akciju pieder somu koncernam “Olvi Ooj”.<\/p>\n
Kop\u0161 2000.gada uz\u0146\u0113muma att\u012bst\u012bb\u0101 invest\u0113ti 40 miljoni eiro (28 miljoni latu). “C\u0113su alus” produktu portfel\u012b ir pla\u0161i p\u0101rst\u0101v\u0113tas asto\u0146as dz\u0113rienu kategorijas: alus, alus koktei\u013ci, alkoholiskie koktei\u013ci, sidri, ener\u0123ijas dz\u0113rieni, kvass, sulas, bezalkoholiskie dz\u0113rieni.<\/p>\n
Nozare.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Sal\u012bdzin\u0101jum\u0101 ar kaimi\u0146valst\u012bm Latvijas pat\u0113r\u0113t\u0101ji ir pras\u012bg\u0101ki, intervij\u0101 nor\u0101da alus dar\u012btavas AS “C\u0113su alus” valdes priek\u0161s\u0113d\u0113t\u0101ja Eva Sieti\u0146sone-Zatlere. “Latvijas iedz\u012bvot\u0101ji ir pras\u012bg\u0101ki, dom\u0101jams, t\u0101p\u0113c, ka alus [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5483],"tags":[],"class_list":["post-17144","post","type-post","status-publish","format-standard","hentry","category-alus"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17144"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17144\/revisions"}],"predecessor-version":[{"id":19346,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17144\/revisions\/19346"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}