Augst\u0101k\u0101s tiesas (AT) Tiesu pal\u0101ta \u0161odien atk\u0101rtoti izskat\u012bs jaut\u0101jumu par piedzenam\u0101s kompens\u0101cijas apm\u0113ru \u0160veices komp\u0101nijas “Societe des Produits Nestle S.A” (“Nestle”) str\u012bd\u0101 ar kafijas “Merrild” izplat\u012bt\u0101ju SIA “Sara Lee Baltic” (SLB) par pla\u0161i paz\u012bstamo apz\u012bm\u0113jumu “sarkan\u0101 kr\u016bze”.<\/p>\n
K\u0101 zi\u0146ots, skat\u012bt \u0161o lietu atk\u0101rtoti \u0161\u012b gada pavasar\u012b uzdeva AT Sen\u0101ts.<\/p>\n
K\u0101 zi\u0146ots, AT Civillietu tiesu pal\u0101ta 2009.gada 12.novembr\u012b apmierin\u0101ja “Nestle” pras\u012bbu un atzina, ka, izmantojot sarkano kr\u016bzi “Merrild” kafijas reklam\u0113\u0161an\u0101, tiku\u0161as p\u0101rk\u0101ptas “Nestle” k\u0101 pre\u010du z\u012bmes \u012bpa\u0161nieka iz\u0146\u0113muma ties\u012bbas. Tika nolemts p\u0101rtraukt nelikum\u012bgu pre\u010du z\u012bmes izmanto\u0161anu un aizliegt negod\u012bgu konkurenci. Tiesa uzdeva izbeigt “Nestle” piedero\u0161ajai telpiskajai pre\u010du z\u012bmei l\u012bdz\u012bgu apz\u012bm\u0113jumu jebk\u0101du izmanto\u0161anu. AT no SLB piedzina ar\u012b 28 172 latu kompens\u0101ciju.<\/p>\n
AT spriedums tika atcelts da\u013c\u0101 par kompens\u0101cijas piedzi\u0146u un \u0161aj\u0101 da\u013c\u0101 nos\u016bt\u012bts jaunai izskat\u012b\u0161anai.<\/p>\n
K\u0101 zi\u0146ots, “Nestle” pras\u012bb\u0101 nor\u0101d\u012bja, ka tai pieder pla\u0161i paz\u012bstamais apz\u012bm\u0113jums “sarkan\u0101 kr\u016bze”, ko izmanto kafijas iepakojuma apz\u012bm\u0113\u0161anai un kop\u0101 ar pre\u010du z\u012bmi “Nescafe Classic”. Firmai pieder ar\u012b telpisk\u0101 pre\u010du z\u012bme, kas aizsarg\u0101 “\u012bpa\u0161o, pasaul\u0113 paz\u012bstamo sarkano kr\u016bzi”. Savus produktus uz\u0146\u0113mums Latvij\u0101 reklam\u0113 kop\u0161 1996.gada, rekl\u0101m\u0101s izmantojot ar\u012b \u012bpa\u0161o sarkano kr\u016bzi.<\/p>\n
“Nestle” pras\u012bbu tiesa iepriek\u0161 ar\u012b nodro\u0161in\u0101ja un ap\u0137\u012bl\u0101ja SLB piedero\u0161\u0101s sarkan\u0101s kafijas kr\u016bzes. SLB aizliegts izmantot pre\u010du mar\u0137\u0113\u0161anai un cit\u0101m darb\u012bb\u0101m apz\u012bm\u0113jumus, kas ir maldino\u0161i l\u012bdz\u012bgi “Nestle” piedero\u0161aj\u0101m pre\u010du z\u012bm\u0113m – apz\u012bm\u0113jumam “sarkan\u0101 kr\u016bze”, ko izmanto kafijas iepakojuma apz\u012bm\u0113\u0161anai un kop\u0101 ar pre\u010du z\u012bmi “Nescafe Classic”.<\/p>\n
Str\u012bds starp uz\u0146\u0113mumiem pirms vair\u0101kiem gadiem aizs\u0101k\u0101s, kad m\u0113nesi p\u0113c “Nestle” s\u0101kt\u0101s rekl\u0101mas kampa\u0146as “Sa\u0146em “Nescafe” sarkano kr\u016bzi, nop\u0113rkot 500 gramus “Nescafe Classic”” un “”Nescafe Classic” – lieliska gar\u0161a, lieliskas kr\u016bz\u012btes!”, \u0160veices komp\u0101nija uzzin\u0101ja, ka ar\u012b “Sara Lee Baltic” s\u0101kusi reklam\u0113t kafiju “P\u0113rciet Merrild, nos\u016btiet SMS un sa\u0146emiet vienu sarkano kr\u016bzi ar jautriem z\u012bm\u0113jumiem!”. Akcija reklam\u0113ta ar\u012b SLB interneta m\u0101jaslap\u0101.<\/p>\n
Pras\u012bt\u0101js uzskata, ka “Merrild” kafijas rekl\u0101mas akcij\u0101 izmantot\u0101 sarkan\u0101 kr\u016bze gan p\u0113c iespaida, gan formas un kr\u0101sas uzskat\u0101ma par tik l\u012bdz\u012bgu “Nestle” izmantotajai pre\u010du z\u012bmei, ka iesp\u0113jams t\u0101s sajaukt. Rekl\u0101mas akcija, p\u0113c “Nestle” dom\u0101m, ar\u012b saskan ar “Nescafe Classic” rekl\u0101mu un liek dom\u0101t, ka “Merrild” sarkan\u0101 kr\u016bze apzin\u0101ti veidota un izmantota t\u0101, lai pat\u0113r\u0113t\u0101ja apzi\u0146\u0101 t\u0101 saist\u012btos ar pasaul\u0113 paz\u012bstamo “Nescafe Classic” sarkano kr\u016bzi.<\/p>\n
SLB, t\u0101pat k\u0101 visiem tirgot\u0101jiem, bija zin\u0101ms, ka “Nestle” sarkan\u0101 kr\u016bze ir viens no pamatelementiem komp\u0101nijas kampa\u0146\u0101s, nor\u0101d\u012bja pras\u012bt\u0101js.<\/p>\n
\u0160veices komp\u0101nija iepriek\u0161 nos\u016bt\u012bja br\u012bdin\u0101jumu SLB, ka ties\u0101 tiks iesniegta pras\u012bba, ta\u010du uz\u0146\u0113mums atbild\u0113ja, ka neuzskata “Nestle” piedero\u0161\u0101s intelektu\u0101l\u0101 \u012bpa\u0161uma ties\u012bbas par p\u0101rk\u0101pt\u0101m.<\/p>\n
LETA<\/p>\n","protected":false},"excerpt":{"rendered":"
Augst\u0101k\u0101s tiesas (AT) Tiesu pal\u0101ta \u0161odien atk\u0101rtoti izskat\u012bs jaut\u0101jumu par piedzenam\u0101s kompens\u0101cijas apm\u0113ru \u0160veices komp\u0101nijas “Societe des Produits Nestle S.A” (“Nestle”) str\u012bd\u0101 ar kafijas “Merrild” izplat\u012bt\u0101ju [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5502,5506,5505],"tags":[],"class_list":["post-17170","post","type-post","status-publish","format-standard","hentry","category-bez-alk-dzerieni","category-kafija","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17170"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17170\/revisions"}],"predecessor-version":[{"id":19372,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17170\/revisions\/19372"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}