Gada skaist\u0101ko sv\u0113tku ieska\u0146\u0101 tr\u012bs dienu garum\u0101 tirdzniec\u012bbas park\u0101 Alfa norisin\u0101j\u0101s z\u012bmola Havana Club organiz\u0113ta neparasta akcija, kuras ietvaros cilv\u0113ki tika \u201e\u0137erti uz izbr\u012bnu\u201d. Aktivit\u0101te Dejo k\u0101 Havan\u0101 ar salsas deju ritmiem pieskandin\u0101ja tirdzniec\u012bbas parku, sl\u0113ptaj\u0101m kamer\u0101m iem\u016b\u017einot mirk\u013cus, kuros apmekl\u0113t\u0101ji, k\u0101 ar\u012b tirdzniec\u012bbas parka darbinieki \u013caujas karstasin\u012bgiem deju so\u013ciem un gurnu kust\u012bb\u0101m. To, k\u0101 aktivit\u0101te izskat\u012bj\u0101s no malas, varat apl\u016bkot \u0161eit:<\/p>\n
Akcijas ietvaros uz tirdzniec\u012bbas parka gr\u012bdas tika izvietotas uzl\u012bmes, uz kur\u0101m uzk\u0101pjot, atskan\u0113ja salsas m\u016bzika. Sekojot uzl\u012bmju izk\u0101rtojumam, cilv\u0113kiem vienlaikus bija iesp\u0113ja ne tikai tapt p\u0101rsteigtiem un izrauties no savas komforta zonas, bet ar\u012b apg\u016bt vis\u0101 pasaul\u0113 un it \u012bpa\u0161i jau tveic\u012bgaj\u0101 Kub\u0101 iecien\u012bt\u0101s dejas pamatso\u013cus.<\/p>\n
Par akcijas norisi \u012bpa\u0161i gandar\u012bti ir Havana Club ruma p\u0101rst\u0101vji \u2013 uz\u0146\u0113mums Pernod Ricard Latvia, kas nov\u0113rt\u0113 Latvijas iedz\u012bvot\u0101ju uzdr\u012bkst\u0113\u0161anos atv\u0113rties un baud\u012bt apk\u0101rt eso\u0161os notikumus.<\/p>\n
Uz\u0146\u0113muma m\u0101rketinga vad\u012bt\u0101ja Krist\u012bne M\u0101lniece uzsver: \u201eEsam gandar\u012bti par akcijas Dejo k\u0101 Havan\u0101 norisi. Sl\u0113pto kameru fiks\u0113tie kadri, kuros iem\u016b\u017ein\u0101ta Latvijas iedz\u012bvot\u0101ju dejotprasme, par sp\u012bti da\u017e\u0101diem stereotipiem apliecina, ka sp\u0113jam b\u016bt kaisl\u012bgi un ugun\u012bgi, ar\u012b nedz\u012bvojot attiec\u012bgajos platuma gr\u0101dos. Cilv\u0113ki, kuri uztv\u0113ra idejas pamatdomu un \u013c\u0101v\u0101s karstasin\u012bgajai dejai, tr\u012bs dienu garum\u0101 nodro\u0161in\u0101ja Havanas ielu un kubie\u0161u kult\u016bras dvesmu pas\u0101kuma norises viet\u0101. Ar akcijas pal\u012bdz\u012bbu atk\u0101rtoti esam akcent\u0113ju\u0161i Havanas burv\u012bbu, k\u0101 ar\u012b kubie\u0161u salsas un ruma baud\u012b\u0161anas trad\u012bcijas, kas \u0161aj\u0101 v\u0113saj\u0101 Latvijas sezon\u0101 daudzos sp\u0113ja atmodin\u0101t prieku un aizraut\u012bbu.\u201d<\/p>\n
Par Havana Club 3 A\u00f1os
\nRums Havana Club 3 A\u00f1os ir presti\u017e\u0101kais no visiem gai\u0161ajiem rumiem, kas dod nep\u0101rsp\u0113jamu gar\u0161as niansi jebkuram kokteilim. Havana Club 3 A\u00f1os ir iztur\u0113ts un arom\u0101tisks dz\u0113riens ar \u012bpa\u0161i vieglu cukurniedru destil\u0101tu, ko izmanto jaunu rumu ieg\u016b\u0161an\u0101. \u0160iem rumiem \u013cauj \u201eatp\u016bsties\u201d balt\u0101s ozolkoka muc\u0101s, un p\u0113c tam ruma meistari – Maestro Ronero – no tiem izv\u0113las lab\u0101kos, ko nogatavina tr\u012bs gadus, filtr\u0113 un pilda pudel\u0113s. Havana Club 3 A\u00f1os ir intens\u012bvs arom\u0101ts ar vani\u013cas, karameliz\u0113tu bumbieru un ban\u0101nu akcentiem un nelielu d\u016bmakainu ozola niansi.
\nPar Pernod Ricard
\nPernod Ricard grupa izveidota 1975.gad\u0101, apvienojoties diviem nozares uz\u0146\u0113mumiem. T\u0101 ir ilgsto\u0161i un veiksm\u012bgi att\u012bst\u012bjusies, pievienojot savam produktu portfolio arvien jaunus z\u012bmolus. Grup\u0101 str\u0101d\u0101 aptuveni 18 000 darbinieku 70 pasaules valst\u012bs.
\nPernod Ricard piedero\u0161ais portfolio sast\u0101v no presti\u017e\u0101kajiem nozares z\u012bmoliem: Ballantine\u2019s, Chivas Regal un The Glenlivet skotu viskijiem, Jameson \u012bru viskija, Martell konjaka, Havana Club ruma, Beefeater d\u017eina, Kahlua un Malibu li\u0137ieriem, Mumm un Perrier-Jo\u00fcet \u0161ampanie\u0161iem, k\u0101 ar\u012b Jacob\u2019s Creek un Brancott Estate v\u012bniem un daudziem citiem premium klases produktiem.
\nSIA Pernod Ricard Latvia ir starptautisk\u0101 holdinga Pernod Ricard p\u0101rst\u0101vniec\u012bba Latvij\u0101. Uz\u0146\u0113mums dibin\u0101ts 1998. gada 7. j\u016blij\u0101 un vair\u0101k nek\u0101 tr\u012bspadsmit gadu laik\u0101 ir k\u013cuvis par vienu no l\u012bderiem premium alkohola tirg\u016b Latvij\u0101.
\nPapildu inform\u0101cija:<\/p>\n
Laura Zatlere
\n\u201eP.R.A.E. Sabiedrisk\u0101s attiec\u012bbas\u201d
\nmob.t\u0101lr. 2561 7016
\ne-pasts laura.zatlere@prae.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Gada skaist\u0101ko sv\u0113tku ieska\u0146\u0101 tr\u012bs dienu garum\u0101 tirdzniec\u012bbas park\u0101 Alfa norisin\u0101j\u0101s z\u012bmola Havana Club organiz\u0113ta neparasta akcija, kuras ietvaros cilv\u0113ki tika \u201e\u0137erti uz izbr\u012bnu\u201d. Aktivit\u0101te Dejo [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17183"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17183\/revisions"}],"predecessor-version":[{"id":19385,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17183\/revisions\/19385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9065"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}