Pateicoties \u012bpa\u0161ajai akcijai, kuras laik\u0101 alus tiek p\u0101rdots ar tik lielu atlaidi, cik stiprs ir sals, alus ra\u017eot\u0101js AS “Valmiermui\u017eas alus” triju dienu laik\u0101 palielin\u0101jis p\u0101rdo\u0161anas apjomus par apm\u0113ram 30%, atzina alusdar\u012btavas saimnieks Aigars Ru\u0146\u0123is.<\/p>\n
“Cik m\u012bnus gr\u0101du r\u0101da pie veikala durv\u012bm \u0101rpus\u0113 piestiprin\u0101tais termometrs, tik lielu atlaidi dodam. \u0160or\u012bt veikala atv\u0113r\u0161anas br\u012bd\u012b Valmier\u0101 bija m\u012bnus 22 gr\u0101di, bet R\u012bg\u0101 – m\u012bnus 15, t\u0101tad attiec\u012bgo atlaidi var sa\u0146emt abos veikalos gan Valmier\u0101, gan R\u012bg\u0101. Kop\u0161 piektdienas, kad s\u0101k\u0101m akciju, cilv\u0113ku piepl\u016bdums ir ac\u012bmredzams, un popul\u0101r\u0101kais pirkums ir \u010detrpakas iepakojums. Apr\u0113\u0137inus veiksim tuv\u0101kaj\u0101s dien\u0101s, tom\u0113r skaidrs, ka p\u0101rdo\u0161anas apjomi b\u016bs pieaugu\u0161i par apm\u0113ram 30%,” sac\u012bja Ru\u0146\u0123is.<\/p>\n
Jaut\u0101ts, kas bijis akcijas idejas autors, vi\u0146\u0161 nor\u0101d\u012bja, ka tas esot komandas darba rezult\u0101ts.<\/p>\n
“Ideja rad\u0101s ceturtdien, kad ned\u0113\u013cas nogalei sol\u012bja aukstuma pastiprin\u0101\u0161anos. Alus gan nav pats atrakt\u012bv\u0101kais ziemas dz\u0113riens, tom\u0113r sapulc\u0113 kop\u012bgi izl\u0113m\u0101m, ka rado\u0161s var\u0113tu b\u016bt t\u0101 p\u0101rdo\u0161anas veids. Iesp\u0113jams, ka kaut ko l\u012bdz\u012bgu pirc\u0113ji sagaid\u012bs ar\u012b turpm\u0101kaj\u0101s ned\u0113\u013c\u0101s, savuk\u0101rt vasar\u0101 pl\u0101nojam l\u012bdz\u012bg\u0101 veid\u0101 r\u012bkot akcijas sakar\u0101 ar karstuma iest\u0101\u0161anos,” atzina Ru\u0146\u0123is.<\/p>\n
K\u0101 zi\u0146ots, nol\u016bk\u0101 ra\u017eot pirc\u0113ju piepras\u012bto tum\u0161o alu visa gada garum\u0101, nevis tikai vasaras sezon\u0101 alus dar\u012btava “Valmiermui\u017eas alus” p\u0113rn gada nogal\u0113 s\u0101ka invest\u012bciju projektu viena miljona eiro jeb 700 000 latu apm\u0113r\u0101. 2010.gada ziemas sezon\u0101 alus dar\u012btava izbr\u016bv\u0113jusi 11 432 litrus tum\u0161\u0101 alus. 2011.gad\u0101 tika izbr\u016bv\u0113ti 26 950 litri alus, savuk\u0101rt \u0161oziem pl\u0101nots sara\u017eot 45 000 litru tum\u0161\u0101 alus. Tikm\u0113r n\u0101kamgad, p\u0113c invest\u012bciju apguves, pl\u0101nots izbr\u016bv\u0113t 100 000 litru tum\u0161\u0101 alus.<\/p>\n
K\u0101 nor\u0101d\u012bja Ru\u0146\u0123is, kopum\u0101 piepras\u012bjums p\u0113c tum\u0161\u0101 alus ziemas sezon\u0101 audzis par 67%, k\u0101 ar\u012b turpm\u0101k \u0161is z\u012bmols ir alus dar\u012btavas izaugsmes galvenais potenci\u0101ls.<\/p>\n
K\u0101 v\u0113st\u012bts, “Valmiermui\u017eas alus” \u012bpa\u0161nieks ar 100% kapit\u0101lda\u013cu ir SIA “Valmiermui\u017eas ieguld\u012bjumu fonds”. 60% fonda da\u013cu pieder Ru\u0146\u0123im, bet 24% – Austrijas ieguld\u012bjumu fondam “Industrieliegenschaftenverwaltungs AG” (ILAG) un 16% – Austrijas uz\u0146\u0113mumam “Alcor”.<\/p>\n
“Valmiermui\u017eas alus” dar\u012btavas apgroz\u012bjums 2011.gad\u0101 bija 915 256 lati, kas par 55% p\u0101rsniedz apgroz\u012bjumu 2010.gad\u0101. Uz\u0146\u0113mums 2011.gad\u0101 str\u0101d\u0101jis ar 127 261 lata pe\u013c\u0146u sal\u012bdzin\u0101jum\u0101 6155 latu pe\u013c\u0146u 2010.gad\u0101.<\/p>\n
“Valmiermui\u017eas alus” alus dar\u012btava ekspluat\u0101cij\u0101 nodota 2008.gada ruden\u012b, bet alus realiz\u0101ciju uz\u0146\u0113mums s\u0101ka 2009.gada mart\u0101, jaun\u0101s ra\u017eotnes, alus receptes un dizaina izstr\u0101d\u0113 ieguldot 2,5 miljonus latu.<\/p>\n
Ingr\u012bda Mi\u010d\u0101ne
\nNozare.lv<\/p>\n","protected":false},"excerpt":{"rendered":"
Pateicoties \u012bpa\u0161ajai akcijai, kuras laik\u0101 alus tiek p\u0101rdots ar tik lielu atlaidi, cik stiprs ir sals, alus ra\u017eot\u0101js AS “Valmiermui\u017eas alus” triju dienu laik\u0101 palielin\u0101jis p\u0101rdo\u0161anas [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5505],"tags":[],"class_list":["post-17188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17188"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17188\/revisions"}],"predecessor-version":[{"id":19390,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17188\/revisions\/19390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9141"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}