{"id":17203,"date":"2019-07-26T08:24:31","date_gmt":"2019-07-26T05:24:31","guid":{"rendered":"https:\/\/bar.lv\/baltijas-valstis-klust-par-inovativa-kokteila-stoli-cold-pirmo-tirgu-eiropa\/"},"modified":"2019-07-26T08:24:31","modified_gmt":"2019-07-26T05:24:31","slug":"baltijas-valstis-klust-par-inovativa-kokteila-stoli-cold-pirmo-tirgu-eiropa","status":"publish","type":"post","link":"https:\/\/bar.lv\/?p=17203","title":{"rendered":"Baltijas valstis k\u013c\u016bst par inovat\u012bv\u0101 koktei\u013ca Stoli\u00ae COLD pirmo tirgu Eirop\u0101."},"content":{"rendered":"<p style=\"text-align: justify\" align=\"center\">Augot piepras\u012bjumam p\u0113c vieglajiem alkoholiskajiem dz\u0113rieniem, \u201cLatvijas balzams\u201d uzs\u0101k jaun\u0101 Stoli\u00ae COLD (5%) koktei\u013ca ra\u017eo\u0161anu. Jaun\u0101 produkta recept\u016bras un dizaina izstr\u0101d\u0113 invest\u0113ti 28 000 latu. Jau tuv\u0101kaj\u0101s ned\u0113\u013c\u0101s Baltijas valstu mazumtirdzniec\u012bb\u0101 non\u0101ks Stoli\u00ae COLD pirm\u0101s koktei\u013cu partijas ar citrusaugu-piparm\u0113tru un dz\u0113rve\u0146u gar\u0161\u0101m.<\/p>\n<p style=\"text-align: justify\">\u201cJa paskat\u012bsimies uz 2012. gad\u0101 popul\u0101r\u0101ko dz\u0113rienu TOP 10, tad tikai divi no t\u0101 p\u0101rst\u0101v stipro alkoholisko dz\u0113rienu kategoriju Jaunais kokteilis Stoli\u00ae COLD \u00a0ar 5% alkohola saturu ir m\u016bsu atbilde uz vieglo alkoholisko dz\u0113rienu popularit\u0101ti Eirop\u0101 un ar\u012b viet\u0113j\u0101 tirg\u016b. \u201cLatvijas balzams\u201d ra\u017eo\u0161anas meistaru un ang\u013cu dizaina m\u0101kslinieku sadarb\u012bbas rezult\u0101t\u0101 tika rad\u012bts gan gar\u0161as, gan noform\u0113juma zi\u0146\u0101 inovat\u012bvs produkts, ar kuru pl\u0101nojam iekarot 17% tirgus da\u013cu premi\u0101lo gatavo koktei\u013cu segment\u0101\u201d, \u00a0uzsver \u201cLatvijas balzams\u201d Komercdirektors Valters Ka\u017ee.<\/p>\n<p style=\"text-align: justify\">K\u0101 st\u0101sta uz\u0146\u0113muma galven\u0101 tehnolo\u0123e \u2013 produkta recept\u016bras autore Nat\u0101lija Anto\u0146enko, darbs pie jaun\u0101 koktei\u013ca koncepta tika uzs\u0101kts p\u0113rn\u0101 gada decembr\u012b un mart\u0101 \u201eLatvijas balzams\u201d uzs\u0101cis t\u0101 ra\u017eo\u0161anu.<\/p>\n<p style=\"text-align: justify\">Par pirmo noietu tirgu Eirop\u0101 jaunajam kokteilim tika izv\u0113l\u0113tas tr\u012bs Baltijas valstis. P\u0113c produkta izplat\u012bt\u0101ja Lietuv\u0101 \u201eBennet Distribution\u201d datiem,\u00a0 \u0161ogad Lietuvas tirg\u016b tiek pl\u0101nots realiz\u0113t vair\u0101k nek\u0101 65 t\u016bksto\u0161us Stoli\u00ae COLD koktei\u013ca (0.275ml) pude\u013cu.<strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify\">Stoli\u00ae COLD ra\u017eo\u0161ana iez\u012bm\u0113 virkni jaunin\u0101jumu \u201cLatvijas balzams\u201d ra\u017eo\u0161anas praks\u0113. Jaunais dz\u0113riens papildin\u0101s \u201cLatvijas balzams\u201d Stolichnaja produktu s\u0113riju, k\u013c\u016bstot taj\u0101 par pirmo kokteili. Turkl\u0101t jaunuma ra\u017eo\u0161an\u0101 uz\u0146\u0113mums pirmo reizi izmantojis t.s. twist kor\u0137i, kas \u0101r\u0113ji izskat\u0101s k\u0101 alus pudeles kor\u0137is, bet atveras pagrie\u017eot.<\/p>\n<p style=\"text-align: justify\">Stolichnaya\u00ae jeb Stoli ir viens no liel\u0101kajiem z\u012bmoliem \u201eLatvijas balzama\u201d eksporta produktu portfel\u012b. Ar SPI Group k\u0101 galven\u0101 uz\u0146\u0113muma akcion\u0101ra starpniec\u012bbu Stolichnaya\u00ae tiek eksport\u0113ta uz vair\u0101k nek\u0101 160 pasaules valst\u012bm.<\/p>\n<p style=\"text-align: justify\"><span style=\"text-decoration: underline\">Papildu inform\u0101cija:<\/span><\/p>\n<p style=\"text-align: justify\">Dana Hasana<\/p>\n<p style=\"text-align: justify\">AS \u201eLatvijas balzams\u201d Komunik\u0101cijas vad\u012bt\u0101ja<\/p>\n<p style=\"text-align: justify\">Tel.: +371 67011711<\/p>\n<p style=\"text-align: justify\">Mob.:+371 26355895<\/p>\n<p style=\"text-align: justify\">E-mail: <a href=\"mailto:dana.hasana@lb.lv\">dana.hasana@lb.lv<\/a><\/p>\n<p style=\"text-align: justify\"><a href=\"http:\/\/www.lb.lv\/\">www.lb.lv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augot piepras\u012bjumam p\u0113c vieglajiem alkoholiskajiem dz\u0113rieniem, \u201cLatvijas balzams\u201d uzs\u0101k jaun\u0101 Stoli\u00ae COLD (5%) koktei\u013ca ra\u017eo\u0161anu. Jaun\u0101 produkta recept\u016bras un dizaina izstr\u0101d\u0113 invest\u0113ti 28 000 latu. Jau<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5459,5505],"tags":[],"class_list":["post-17203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dzerieni","category-zimoli"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17203"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17203\/revisions"}],"predecessor-version":[{"id":19405,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17203\/revisions\/19405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9221"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}