{"id":17265,"date":"2019-07-26T08:26:12","date_gmt":"2019-07-26T05:26:12","guid":{"rendered":"https:\/\/bar.lv\/upselling-vadlinijas\/"},"modified":"2019-07-26T08:26:16","modified_gmt":"2019-07-26T05:26:16","slug":"upselling-vadlinijas","status":"publish","type":"post","link":"https:\/\/bar.lv\/?p=17265","title":{"rendered":"Upselling vadl\u012bnijas"},"content":{"rendered":"<p><a href=\"https:\/\/bar.lv\/wp-content\/uploads\/2019\/05\/Up.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11607\" src=\"https:\/\/bar.lv\/wp-content\/uploads\/2019\/05\/Up.jpg\" alt=\"Up\" width=\"500\" height=\"351\" \/><\/a><\/p>\n<p>Upselling metode ir viegls veids k\u0101 palielin\u0101t uz\u0146\u0113muma pe\u013c\u0146u nekav\u0113joties, palielinot klienta apmierin\u0101t\u012bbu un vid\u0113j\u0101 \u010deka lielumu. Uz\u0146\u0113muma vad\u012bt\u0101jam ir j\u0101apm\u0101ca savi darbinieki \u2013 b\u0101rme\u0146i, viesm\u012b\u013ci, k\u0101 pareizi pielietojot \u0161o metodi, uz\u0146\u0113mums var palielin\u0101t savu apgroz\u012bjumu. Lai upselling metode uz\u0146\u0113mum\u0101 b\u016btu veiksm\u012bga j\u0101seko \u0161\u0101d\u0101m vadl\u012bnij\u0101m:<br \/>\n1. Iepriek\u0161 izstr\u0101d\u0101t produktu kategorijas, kuras p\u0101rdot izmantojot upselling. Apm\u0101c\u012bt person\u0101lu p\u0101rdot da\u017e\u0101das \u0113dienkartes\/dz\u0113rienkartes poz\u012bcijas, da\u017e\u0101d\u0101s dienas da\u013c\u0101s. Piem\u0113ram, ja uz\u0146\u0113mumam Thai t\u0113ja ir pe\u013c\u0146u neso\u0161s produkts un iec\u012bn\u012bts klientu vid\u016b, apm\u0101c\u012bt person\u0101lu to pied\u0101v\u0101t, kad klients pas\u016bta dz\u0113rienu vai ja esi meksik\u0101\u0146u restor\u0101na vad\u012bt\u0101js, person\u0101lam vienm\u0113r ir j\u0101pied\u0101v\u0101 chips and salsa pirms pamat\u0113diena serv\u0113\u0161anas.<br \/>\n2. Neapgr\u016btini klientu. Lab\u0101kais br\u012bdis, kad person\u0101lam pied\u0101v\u0101t upselling produktus klientam ir tad, kad klients jaut\u0101 p\u0113c padoma, ieteikuma, \u0161aj\u0101 gad\u012bjum\u0101 Tu klientam vari ieteikt visu (pe\u013c\u0146u neso\u0161\u0101kos produktus), izsaki klientam vienu divus priek\u0161likumus, pret\u0113j\u0101 gad\u012bjum\u0101 pan\u0101ksi, ka klients ir apjucis ar inform\u0101cijas daudzumu, upselling uz\u0146\u0113mumam nenes\u012bs nek\u0101du labumu, ja b\u016bsi uzspiedo\u0161s ar savu viedokli.<br \/>\n3. Sniedz noder\u012bgus ieteikumus. Upselling ir j\u0101b\u016bt k\u0101 labam klientu apkalpo\u0161anas servisam, nevis k\u0101 m\u0101rketinga r\u012bkam. Person\u0101lam ir perfekti j\u0101p\u0101rzina \u0113dienkarte\/dz\u0113rienkarte t\u0101dej\u0101di sniedzot klientam pietieko\u0161i izsme\u013co\u0161u inform\u0101ciju par produktu kl\u0101stu taj\u0101s, person\u0101l\u0101m ir j\u0101b\u016bt zin\u0101\u0161an\u0101m par v\u012bnu un pamat\u0113dienu saderin\u0101\u0161anu, j\u0101b\u016bt zino\u0161iem par \u0137erme\u0146a valodu.<br \/>\n4. Esi p\u0101rliecino\u0161s, dro\u0161s klienta ac\u012bs. Person\u0101lam j\u0101b\u016bt zino\u0161am un iedvesmotam par produktu, kuru vi\u0146\u0161 p\u0101rdod. Piem\u0113ram, izvairies no fr\u0101zes \u201eVai J\u016bs v\u0113laties desertu?\u201d, t\u0101 viet\u0101 mini klientam ieguvumus, kurus vi\u0146\u0161 ieg\u016bs pas\u016btot desertu \u201eVai J\u016bs v\u0113laties pabeigt savu malt\u012bti ar kaut ko saldu? M\u016bsu \u012bpa\u0161ais pied\u0101v\u0101jums \u0161odien ir tum\u0161\u0101s \u0161okol\u0101des siera k\u016bka ar ave\u0146u glaz\u016bru\u201d.<br \/>\n5. Piemini l\u012bdz\u0146em\u0161anu. Iedro\u0161ini klientu pa\u0146emt kaut ko l\u012bdzi, ja klients steidzas pied\u0101v\u0101 vi\u0146am desertu vai dz\u0113rienu l\u012bdz\u0146em\u0161anai.<br \/>\n6. Neizl\u0113m\u012bgi klienti. Klienti, kuri ilgu laiku pavada lasot \u0113dienkarti\/dz\u0113rienkarti vai kuri izskat\u0101s neizl\u0113m\u012bgi, p\u0101rsvar\u0101 ir vis pretimn\u0101ko\u0161ie da\u017e\u0101diem ierosin\u0101jumiem un ieteikumiem. \u0160eit noder\u0113s person\u0101la sp\u0113ja tulkot klienta \u0137erme\u0146a valodu.<br \/>\n7. Pie\u0146em pie\u0146\u0113mumus t\u0101pat k\u0101 ieteikumus. Piem\u0113ram, kad klients jaut\u0101 p\u0113c koktei\u013ca, pie\u0146em, ka klients v\u0113las d\u0101rg\u0101ko dz\u0113rienu.<br \/>\n8. Regul\u0101ra person\u0101la apm\u0101c\u012bba. Katram viesm\u012blim\/b\u0101rmenim ir j\u0101p\u0101rzina katra \u0113diena\/dz\u0113riena gar\u0161as nianses, pagatavo\u0161anas \u012bpatn\u012bbas un sast\u0101vda\u013cas. T\u0101pat person\u0101lam j\u0101p\u0101rzina \u0113dienu un dz\u0113rienu saderin\u0101\u0161anas pamatprincipi.<br \/>\n9. Pam\u0113\u0123ini downselling. Lai gan \u0161\u012b metode bie\u017ei tiek aizmirsta, t\u0101 ir perfekta alternat\u012bva upselling metodei, it \u012bpa\u0161i ekonomikas lejupsl\u012bdes gad\u012bjum\u0101, proti, downselling metode ir saist\u012bta, ka s\u0101kum\u0101 klientam tiek pied\u0101v\u0101ta d\u0101rg\u0101k\u0101 izv\u0113le p\u0113c tam pied\u0101v\u0101jot ekonomiski izdev\u012bg\u0101ku alternat\u012bvu. Piem\u0113ram, pied\u0101v\u0101jot klientam v\u012bna gl\u0101zi par 7 EUR un klients atsak\u0101s pirkt tik d\u0101rgu v\u012bnu, pied\u0101v\u0101 gl\u0101zi par 5 EUR, paskaidrojot klientam, ka \u0161\u012b izv\u0113le ir lieliska alternat\u012bva ar d\u0101rg\u0101kas klases v\u012bnu, kura lieliski ieder\u0113sies pie izv\u0113l\u0113t\u0101 pamat\u0113diena, turkl\u0101t klients b\u016bs apmierin\u0101ts ar izdar\u012bto izv\u0113li.<br \/>\n10. P\u0101rdod produktus ar liel\u0101ku pe\u013c\u0146as mar\u017eu. Piem\u0113ram, ja klients nevar izv\u0113l\u0113ties v\u012bnu starp k\u0101du konkr\u0113tu v\u012bnogu \u0161\u0137irni, bet b\u0101rmenis zina, kuram v\u012bna ra\u017eot\u0101jam pe\u013c\u0146as mar\u017ea ir augst\u0101ka vai ar\u012b kurai v\u012bnogu \u0161\u0137irnei t\u0101 ir liel\u0101ka, tad b\u0101rmenim b\u016bs viegli p\u0101rliecin\u0101t klientu par pareizo izv\u0113li.<\/p>\n<p><strong>M\u0101ris Rube\u017enieks &#8211; ieskaites darbs Bar.lv b\u0101rme\u0146u skola.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upselling metode ir viegls veids k\u0101 palielin\u0101t uz\u0146\u0113muma pe\u013c\u0146u nekav\u0113joties, palielinot klienta apmierin\u0101t\u012bbu un vid\u0113j\u0101 \u010deka lielumu. Uz\u0146\u0113muma vad\u012bt\u0101jam ir j\u0101apm\u0101ca savi darbinieki \u2013 b\u0101rme\u0146i, viesm\u012b\u013ci,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":9436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5472,5463],"tags":[],"class_list":["post-17265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-barmenu-skolas-publikacijas","category-virtuala-barmenu-skola"],"_links":{"self":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17265"}],"version-history":[{"count":3,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17265\/revisions"}],"predecessor-version":[{"id":19467,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/posts\/17265\/revisions\/19467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=\/wp\/v2\/media\/9436"}],"wp:attachment":[{"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bar.lv\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}